marketing Archives - Page 26 of 81 - Wakeman Consulting Group

Talking Tickets 7 August 2020: Melbourne! Revenue! Football! And, More!

Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

F1 Ticket Sales Soar On…

2. The Road to Recovery: F1 ticket sales soar as the popularity of the sports grows: Big Ideas: We touched on the importance of brand awareness last week. This continues that conversation. Expanding the market for your product is wise business right now. Don’t discount the limited nature of these events. I’ve never been to F1, […]

Amanda Lester Teaches Us About Market Research

3. How-To: Amanda Lester drops lots of market research knowledge: Big Ideas: Everyone can and should be doing some form of market research. To make it easier for people to buy, you need to de-risk the purchase for them. Develop a hypothesis for your organization. Great podcast guest for y’all this week, Amanda Lester. As she […]

Lowering No-Show Rates is About Marketing Strategy

3. How-To: Get folks to come to shows again with no-shows hitting up to 40% at some gigs: Big Ideas: No shows is something we’ve been talking about. Flexibility and being in the business of “no” is something Maureen Andersen has been talking about even before the pandemic. The no-shows make this even more important to think […]

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

The Road to Recovery: John Wall Street looks at dynamic pricing on the primary market: Big Ideas: Just because “everyone” is doing it doesn’t make it right. There are positives and negatives to dynamic pricing. The way that tickets are priced likely needs changing. Since I just looked at the Coyotes’ ticket prices above, I won’t […]

25 Things I Noticed About the Business of Tickets Now…

The Big Story: The Stage asks, “Where is the ticket business now?”: Big Ideas: The pandemic has brought changes to the ticket business, a business that has been slow to change. The pandemic created an environment where how tickets are distributed, marketed, and sold has evolved and changed. Getting customers back to shows and events is […]

Talking Tickets 6 May 2022: Broadway Struggles! Changes To the NCAA! Manchester United Ticket Plans! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]