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Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

🍐2 Most Common Pitfalls to Strategies…

Do me a solid: take my 4-question NPS survey! (30 seconds or so!)  The Big Idea: Pitfalls of Strategy.  Two common ones: Trying to do too much. Not making a decision.  In almost every strategy workshop I do, I see some variation of these two points.  The business either wants to be everything to everyone. Or, they […]
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🥤Brand Building Pays Off Over Time

Pepsi’s quarterly report highlights the power of branding.  The Big Idea: Brand building is a long-term investment.  Pepsi announced its quarterly results last week. The call was filled with talk about the different brands that Pepsi manages and how the investment in brand building is paying off.  What Do You Need to Know: Les Binet and Peter […]
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🗣️Begin with Your Customer!

The Big Idea: Business begins with the customer. Market Orientation is the foundation of proper marketing.  Market Orientation means putting yourself in the customer’s shoes.  You do that with research: Qualitative Quantitative Start small by talking to a few people individually.  Maybe host a few focus groups and get a conversation going.  Then you can do some […]
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🔌EVs = Opportunity

Distribution matters.  The Big Idea: “People want to buy their cars like their shoes” has turned out to be wrong. Electric Vehicles (EV) are changing the needs of customers.  Instead of the dealer being a sales point, the modern dealer will need to expand their value to include: Education facility to teach people about EVs. Charging […]
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🛒Low Prices! That’s a Promise: Aldi

In the UK: Aldi’s sticking with low prices. The Big Idea: Brand Equity adds up slowly, but can get destroyed in a minute. That’s why Aldi’s plan to stick with their low prices during the cost of living crisis in the UK matters.  Why This Matters: Most brands make a brand promise to their customers that they […]
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