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marketing

ROI isn’t the Best Marketing Measure!

It isn’t want you make, but what you keep!  Focusing on ROI is the sign of a bad marketer.  Why it matters: Executives focusing on marketing’s ROI are showing a lack of knowledge about marketing’s value.  Executives didn’t get here alone. Too many marketers gave up their strategic position to focus on tactics.  A focus on ROI […]
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Notes from a Strategy Workshop

Hi- I’ve been doing some thinking on the format of the Sunday email for a few weeks now that builds around how I deliver strategy for folks.  Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ There will be a mix of the normal note […]
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Make 3 Points and Shut the Front Door…

I originally published this on LinkedIn back in 2014. But I’ve been going through my blogs and articles, trying to come up with some sort of organization system for a project I’m working on. I thought this one still provided some value. So I’m reposting it today. This weekend I had friends in town and […]
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Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?”   In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation.  Rosser Reeves taught […]
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My Philosophy on Strategy…

I have been clearing out my bookmarks and saved articles from Twitter the last few days to help put some stuff in my ticket newsletter, to find ideas for new products or services, and for inspiration.  I’ve been working from the bottom up, don’t know why, but I came across this piece from Tom Roach titled […]
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