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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

5 Keys to Setting a Better Price

Every industry and situation is going to deserve a slightly different answer for setting the right price. Why? It is different for a solo entrepreneur to set a price for services compared to an FMCG brand. A law firm versus a sports venue. But there are a few principles that apply everywhere. Do Your Research: […]
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Ticketmaster Takes Continue To Come…

Good day!  USA v. England in the World Cup today at 2 PM Eastern in DC. I’ll see y’all at the pub.  Kareem Abdul Jabbar shared a nice message with his Substack subscribers on Thanksgiving Day. Over the next month or so, I hope that all of you find joy, gratitude, and happiness in your communities that […]
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🔍 Ticketmaster: All Eyes On Them!

Hi! What will you dress up as this Halloween?  I’ll be hosting a pre-teen Horror Movie Night tomorrow…send whiskey?!  Update: Thanks to y’all that have taken the time to fill out the NPS survey. Currently, I’ve got a 50…down from 65 the last time I ran this.  50 is great. 65 is greater.  What I have discovered […]
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Dave’s Foundations of Strategy and Growth

Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
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The Lost Art of Strategy

Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal with their price of living […]
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