marketing Archives - Page 2 of 83 - Wakeman Consulting Group

The BIG Ticket: Cultural Experiences Treat Depression

Hi! We both know that a great concert is life-affirming, but Queen Mary College of London has research to prove that point. This is a cool study to read. Even better, what can you do with this in your marketing? We should all know that emotion aids marketing effectiveness. Think about ways to talk about the […]

The BIG Ticket: Picture a Ham Sandwich!

Hi! My buddy, Jake, posted this a few days ago. I share it with you because when you think about selling tickets, sponsorships, merchandise, or anything, you need to remember that “you are not your customer.” Now, I know the term for it: Quaila. I’m sure that will come up in my upcoming lectures to […]

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

February 21, 2025
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Hi! I’ve written about antitrust law here a few times. I studied a little about business law at the University of Alabama. What I learned stuck with me because the law, its enforcement, and the constraints of the market are essential to setting winning strategies. When I saw the news about the new FTC chair affirming […]

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 5, 2025
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Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

January 30, 2025
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Hey! What do you think of the daily edition? Hit reply and let me know. Penny the Bulldog and I are still managing a big construction project. Frédéric Longatte says that 2025 is an inflection point in ticketing: Frederic points to 5 points: I’ve been hammering the fan first POV for longer than I want […]

marketing

The BIG Ticket: Cultural Experiences Treat Depression

The BIG Ticket: Picture a Ham Sandwich!

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

The BIG Ticket: FTC To Enforce Lina Khan’s Merger Guidelines

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

The BIG Ticket Story: 2025 is a Year of Change?!

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