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marketing

The BIG Ticket: Premium Prospecting!

Hi!  Day 4 of my “Premium Week”.  Don’t forget the FREE webinar on understanding buyers in uncertain times.  April 1st, 2025 at 1 PM Eastern!  Today, we are going to touch on prospecting.  I don’t have a link to an article I wrote a few years back for the ALSD, but I covered things like […]
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The BIG Ticket: Curate Your Ticket Offering

Hi!  Today is Wednesday.  The midway point of “Premium Week”.  Have you been able to find a new idea yet?  Please just hit reply and let me know.  Today we are going to talk about the product mix.  At the end of last season, the Mets made news by following the trend of “choose your adventure” ticketing […]
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The BIG Ticket: Activity v. Direction! Premium Week!

Hi!  PREMIUM WEEK!  I’ll give you the lay of the land… Monday: Defining Success! Tuesday: Know Your Buyer.Wednesday: Choices. Thursday: Reaching Your Targets.Friday: Product Mix Let me know what you think of this idea. You hit reply, you get me. Tell me what you think.  It is hard to find a good article about strategy in selling.  I suggest […]
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The BIG Ticket: Picture a Ham Sandwich!

Hi! My buddy, Jake, posted this a few days ago.  I share it with you because when you think about selling tickets, sponsorships, merchandise, or anything, you need to remember that “you are not your customer.”  Now, I know the term for it: Quaila.  I’m sure that will come up in my upcoming lectures to […]
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