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5 Basics of Marketing You Can Use No Matter What…

August 11, 2024
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Hey! I spend a lot of time pointing out high-level ideas here. My buddy, Tom Elmer, asked me to speak to his marketing class in the fall and talk about the actionable parts of branding and marketing. Then, I ran a poll on LinkedIn about where folks in small/mid/solo businesses were struggling. It is still […]

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

Hi! Don’t miss the poll at the bottom of the page! I had a chance to talk with David Hornby and Michael McDermott from SecuTix a few days ago. Great conversation. We hit on a top of topics. You can find the full conversation here: SecuTix Super Episode! Some highlights for me that you can use […]

Your Price is a Strategic Weapon

Hi! Pricing is one of the big strategic decisions that can easily be neglected. To me, it is one of the 3-4 biggest strategic decisions you make as an executive, right up there with: To me, your price manifests these decisions for your target market. Why? Price is a signal. It tells your market whether […]

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

This post was published originally on my email blast! Hey! I was going through my notes last night. At the front of my notebook, I keep a list of 20 insights that I find myself sharing over and over in my strategy work. I came across this exercise from reading David C. Baker’s book The Business […]

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

My go-to sneaker newsletter is by Mike Sykes and this morning he put together a really solid one about Travis Scott and the Jordan Brand. The Kicks You Wear The Kicks You Wear, Vol. 345 — The Travis Scott Effect 🌵 Goooood morning, folks! Welcome to the Kicks You Wear. Thanks so much for reading. […]

January 23, 2024
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A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in the world are everywhere. I know Umair from his writing about economics. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts […]

January 15, 2024
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Hey! Maybe a year or so ago, I put together a piece collecting my ideas from working with some of the biggest sports brands in the world and what I learned about doing proper market research from working with teams in Europe, Australia, New Zealand, and the United States on some research from 2020-2022. The key takeaway […]

marketing

5 Basics of Marketing You Can Use No Matter What…

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

Your Price is a Strategic Weapon

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

Marketing Has Lost Its Way?!

The First Step: Diagnosis

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