marketing Archives - Page 16 of 84 - Wakeman Consulting Group

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.

Tucker + Twitter: A Less Than Powerful Partnership

Earlier this week, Tucker Carlson posted a video on Twitter announcing that he was coming back and bringing his show to Twitter. The initial reactions talked about what does this mean for advertisers, Twitter, and Tucker. I didn’t see much analysis from a strategic standpoint. Which got me to the question: “How likely is this […]

Some of my favorite episodes from 5 years of ‘The Business of Fun’

My podcast: ‘The Business of Fun’ turns 5 in a few days…and I want to celebrate by sharing some of my favorite ideas, episodes, and guests. Drew McManus: We talked about “one size fits none” and the pervasiveness of those kinds of solutions in the arts and culture. I keep coming back to it because […]

What do you need to know about “price framing”?

Hi! I read this piece in the NY Times today about comparison shopping for college students. That made me think about price framing and how people don’t use it nearly enough. So this morning, I wanted to lay out some of the things y’all need to know to effectively use price framing in your business. Let’s […]

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]

The Doom Loop of Discounting!

I’ve been working to codify some of the ideas and explanations I have lately. Why? I like to use multiple medias to teach ideas. A week or so ago, someone asked me about Tesla’s manipulation of their prices. Okay, discounting in pursuit of demand generation. Here are a few facts about pricing: Okay…here’s the explanation […]

Innovation in Tickets: More than Technology!

Get this newsletter delivered to your inbox each week: FREE–‘Talking Tickets’ Hey! Back from holiday. I need another one after the last one. Today is National Beer Day, celebrating FDR making beer legal again in the United States in 1933. So…I’ll accept all of your well wishes on this special day for me and all Americans! […]