Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

A Riff on Strategy…What Do You Think?

Hi! I read a blog that stuck with me this week about “riffs”.  So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors.  Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward.  […]
Read More

Question: When Should You Compete on Price?

I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? I’ll point to three considerations before entering into a price […]
Read More

6 Pricing Strategies You Should Consider

Hi! My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies.  You ask.  You receive.  I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies.  Let me share them with you this morning.  Cost […]
Read More

2023: Are Discounts Still For Dummies?

         In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!”           At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]
Read More