marketing Archives - Page 15 of 81 - Wakeman Consulting Group

Uncertainty Demands Strategy!

This is from Jeweler Magazine in Australia and New Zealand. I felt like after the failure of Silicon Valley Bank and the uncertainty that seems to be on the business pages that this would be a relevant thing to share with folks. Also, check out the “SHOP” page on my site. I’ve opened up a new offering […]

NASCAR’S Loyalty Program: Behavior Matters Most!

Hello! I’ve begun the long delayed updates to my shop this week with the launch of a new service called: “Pick My Brain” with Dave: Book in with me TODAY! To the Tickets! I. The Guardian looks at the business of concerts: This is comprehensive. The Big Idea: You have to do long/short. There are lots of […]

Competition in Tickets Will Lead to Innovation!

Hi! I’m back from Hollywood, FL where I got to take Eric Fuller and his daughter to one of my favorite restaurants and the most famous bar in Ft Lauderdale. Eric said he didn’t realize that Ft Lauderdale was as big of a city as it is. There we are. To the Tickets! I. Notes […]

A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more. ‘How Brands Grow’ has an entire section on […]

February 26, 2023
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Get this note delivered each week: The Business of Value Hi! So…I took a walk with my lady last night and she said, “I have a branding question I want to ask you.” She walks me over to the window of Sephora and shows me the sign for Glossier in the window. “What do you think?” “It […]

February 23, 2023
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I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]

February 21, 2023
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I’ve been given the task of writing a piece on Meta Verified for a publication and coming at it from a strategy and branding POV. To help wrap my head around it, I wanted to take a few moments to lay down some of my thinking here. Like a lot of Mark Zuckerberg’s ideas, it […]

marketing

Uncertainty Demands Strategy!

NASCAR’S Loyalty Program: Behavior Matters Most!

Competition in Tickets Will Lead to Innovation!

A quick note on loyalty programs

💄Glossier: Now at Sephora! Let’s Talk Brand Strategy!

A few thoughts on the “Fair Ticketing Act”

A few thoughts on the launch of “Meta Verified”…

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