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marketing

A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more.  ‘How Brands Grow’ has an entire section on […]
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A few thoughts on the “Fair Ticketing Act”

I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]
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A Riff on Strategy…What Do You Think?

Hi! I read a blog that stuck with me this week about “riffs”.  So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors.  Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward.  […]
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Question: When Should You Compete on Price?

I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? I’ll point to three considerations before entering into a price […]
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