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marketing

Users Have Fixes to Turn X Back to Twitter…

Over the weekend, a #kelleydirect student asked me about Twitter‘s rebrand to X.  I said that it was misguided and that Elon Musk gets far too much credit for being some marketing savant when he is really good at PR. Still, his marketing chops are questionable as we’ve seen a number of times over the last few months […]
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Is Traditional Market Research Dead?

Hey!  An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product.  That brought the question to mind: is traditional market research dead?  I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]
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ESPN’s Changing Strategic Power

James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing.  TV is less than 50% of viewing hours now.  As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]
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