marketing Archives - Page 11 of 81 - Wakeman Consulting Group

WTF?! Cirque du Soleil and Reinvention

Originally published to my email list! Late in August, I’ll teach my brand management class for executive MBA students. On Sunday, The New York Times printed an article about Cirque du Soliel that could be a case study for me to use for the entire class. I jotted down a few notes as I was reading it that […]

Tesla keeps Discounting and Profits Keep Falling…”The Doom Loop of Discounts”!

Hey! I’ve been inactive here, I’m sorry. I’ve been going through the process of thinking about how to market and sell myself and my work. That has required a lot of time to do the difficult work of thinking. As I’m working through how to offer up more ideas to generate more ideas with a […]

Beyonce’s Team Sold Shows With Logistical Issues?! C’mon Man!

Hey! The 2023 holiday continues. I found a key lime pie vending machine in downtown Miami. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed The pricing session is going to be rescheduled for August 15th at 1 PM eastern. To the Tickets! I. Beyonce cancels a […]

Baseball is Moving to Vegas?! What Do Y’all Think?

Hi- Start of my summer retreat this week…so a little less newsletter. I’m off to Miami next week, but not before I try to score some tickets to see: All before I leave town! I did get to see LCD Soundsystem on Sunday and they were great! Fun! 10/10. July 15th at 1 PM Eastern, […]

Brand Purpose is BS if it doesn’t cost you money…

In my #brandmanagement class I teach that brand purpose is BS unless it costs you money. The Guardian puts that notion on display with their global ban on taking advertising from gambling companies. Y’all might not think this matters much because people should be able to gamble if they want to. (I totally like playing poker so I’m […]

7 Brand Management Tips for Folks in Professional Services…

Hey! I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. This is coming off the back of the one I did on June 1 for AudienceView that was focused on people in the world of tickets. As a preview, […]

OPERA America’s Survey Shows an Industry in Freefall…

Hi! 15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. If you sell into the world of tickets as a service or tool provider, this is likely up your alley. My ambition is to do one of these a month as a way to replace […]