marketing Archives - Page 11 of 81 - Wakeman Consulting Group

Baseball is Moving to Vegas?! What Do Y’all Think?

Hi- Start of my summer retreat this week…so a little less newsletter. I’m off to Miami next week, but not before I try to score some tickets to see: All before I leave town! I did get to see LCD Soundsystem on Sunday and they were great! Fun! 10/10. July 15th at 1 PM Eastern, […]

Brand Purpose is BS if it doesn’t cost you money…

In my #brandmanagement class I teach that brand purpose is BS unless it costs you money. The Guardian puts that notion on display with their global ban on taking advertising from gambling companies. Y’all might not think this matters much because people should be able to gamble if they want to. (I totally like playing poker so I’m […]

7 Brand Management Tips for Folks in Professional Services…

Hey! I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. This is coming off the back of the one I did on June 1 for AudienceView that was focused on people in the world of tickets. As a preview, […]

OPERA America’s Survey Shows an Industry in Freefall…

Hi! 15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. If you sell into the world of tickets as a service or tool provider, this is likely up your alley. My ambition is to do one of these a month as a way to replace […]

A Riff on the Padres/MLB/RSN and the Business of Sports…

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? No. I’ve got two reasons why I think this doesn’t work: The idea of sliding from the RSN model to an OTT model is hard to […]

Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Hey! What did y’all think of yesterday’s webinar? Let me know by replying to this email. Check out the growing Dave shop. New offers and opportunities will be coming now that I have a technical issue fixed. Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. This […]

7 Keys to Effective Brand Management for Professional Service Firms

I ran a survey on LinkedIn to help me discover what topics folks would like to learn more about to help grow their business: creating and capturing new profitable opportunities. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. “7 Keys to Effective Brand Management for Professional Service […]