marketing Archives - Wakeman Consulting Group

The BIG Ticket: FTC To Enforce Lina Khan’s Merger Guidelines

February 21, 2025
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Hi! I’ve written about antitrust law here a few times. I studied a little about business law at the University of Alabama. What I learned stuck with me because the law, its enforcement, and the constraints of the market are essential to setting winning strategies. When I saw the news about the new FTC chair affirming […]

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 5, 2025
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Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

January 30, 2025
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Hey! What do you think of the daily edition? Hit reply and let me know. Penny the Bulldog and I are still managing a big construction project. Frédéric Longatte says that 2025 is an inflection point in ticketing: Frederic points to 5 points: I’ve been hammering the fan first POV for longer than I want […]

January 5, 2025
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Hey! Happy New Year! I’ll get back to my regular schedule of posts next week. But this week, I wanted to take a moment to reintroduce myself to you, share some of the ideas I’m looking at for 2025, and ask you what you want to learn. Let’s do it! A Little About Me: I’m […]

December 15, 2024
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Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

December 14, 2024
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Hi! I did my list of numbers I’m thinking about heading into 2025. You liked that one. Today, I will publish a list of 50 insights from my work worldwide. I’ll give you the list. Then we can discuss them in more detail. I’ll leave the list here for you. Over the next few weeks, […]

marketing

The BIG Ticket: FTC To Enforce Lina Khan’s Merger Guidelines

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

The BIG Ticket Story: 2025 is a Year of Change?!

Happy New Year! A reintroduction, a question, a focus.

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

The Big 5-0! 50 Insights on the World of Tickets and Live Events!

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