marketing Archives - Wakeman Consulting Group

The BIG Ticket: StubHub’s S-1 Filing

Hi! Below is the longest thing I’ve written in a while. I went through 3 or 4 drafts of it. I will probably come back to this story from different angles because it lets me teach so many ideas from my consulting and teaching that I want you to know. Before I give you my […]

The BIG Ticket: Premium Prospecting!

Hi! Day 4 of my “Premium Week”. Don’t forget the FREE webinar on understanding buyers in uncertain times. April 1st, 2025 at 1 PM Eastern! Today, we are going to touch on prospecting. I don’t have a link to an article I wrote a few years back for the ALSD, but I covered things like […]

The BIG Ticket: Curate Your Ticket Offering

Hi! Today is Wednesday. The midway point of “Premium Week”. Have you been able to find a new idea yet? Please just hit reply and let me know. Today we are going to talk about the product mix. At the end of last season, the Mets made news by following the trend of “choose your adventure” ticketing […]

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Hi! Day 1: we covered strategy with one of my thought leader heroes, Roger L. Martin. Today, we are going to look at targeting. I’ve had to go outside of tickets for much of this week’s information due to the nature of what I am teaching. So, I may drop an another bonus newsletter or […]

The BIG Ticket: Activity v. Direction! Premium Week!

Hi! PREMIUM WEEK! I’ll give you the lay of the land… Monday: Defining Success! Tuesday: Know Your Buyer.Wednesday: Choices. Thursday: Reaching Your Targets.Friday: Product Mix Let me know what you think of this idea. You hit reply, you get me. Tell me what you think. It is hard to find a good article about strategy in selling. I suggest […]

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]

The BIG Ticket: Cultural Experiences Treat Depression

Hi! We both know that a great concert is life-affirming, but Queen Mary College of London has research to prove that point. This is a cool study to read. Even better, what can you do with this in your marketing? We should all know that emotion aids marketing effectiveness. Think about ways to talk about the […]