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marketing

The BIG Ticket: Beyonce Feeds #PaysToWait?

Hi!  #PaysToWait is a real phenomenon.  You can look at this recent story about Beyonce’s ticket sales and fans talking about paying crazy pre-sale prices for nosebleeds.  Yield management matters. But so does your brand.  There is a balance that needs to be struck between maximizing revenue and preserving your brand.  Beyonce’s tour is just another in […]
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The BIG Ticket: Hard Times for Nightclubs

Hi!  You may not know about my start in nightclubs.  For 3 years, I was involved in nightclubs around the country.  I did almost every job you could imagine.  I say that this is where I learned how to really be a marketer.  I’ve told the story at conferences about how nightclubs taught me pricing: […]
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The BIG Ticket: Premium Prospecting!

Hi!  Day 4 of my “Premium Week”.  Don’t forget the FREE webinar on understanding buyers in uncertain times.  April 1st, 2025 at 1 PM Eastern!  Today, we are going to touch on prospecting.  I don’t have a link to an article I wrote a few years back for the ALSD, but I covered things like […]
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The BIG Ticket: Curate Your Ticket Offering

Hi!  Today is Wednesday.  The midway point of “Premium Week”.  Have you been able to find a new idea yet?  Please just hit reply and let me know.  Today we are going to talk about the product mix.  At the end of last season, the Mets made news by following the trend of “choose your adventure” ticketing […]
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