Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

business

What about your value proposition?

Let’s discuss value… That’s really what you are selling after all. But what about dealing with the challenge of overcoming a poor value proposition. Its more common than you think. In fact, too often, we don’t have any idea exactly why our clients are buying from us. Here are a few places to look: 1. […]
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Which market am I looking for?

A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]
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Which market am I looking for?

A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]
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Why your marketing is failing?!

There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]
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It all comes crashing down

One of the greatest fears we have is the losing of momentum…or the screeching halt of progress. Depending on what you are working on, this loss of momentum may be termed “writers’ block,” or “the yips,” or something else entirely. When you are delivering on your strategic vision, either personally or professionally, this kind of […]
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One concept that we always need to pay attention to is our differentiation. The key is that we are all unique, but we also have a skill set that is likely very similar to others in our field. In establishing differentiation, you need to really think about how to frame your expertise. Most of the […]
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02 Sep 15

Your short term/long term

We all probably struggle tremendously with this one specific aspect of balance: Short term versus long term The challenge comes because while we all probably do a little bit of thinking about our long term strategy, but we all are also confronted with the realities of our short term needs. In establishing your strategy and […]
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