business Archives - Page 69 of 79 - Wakeman Consulting Group

Are you really selling your true value?

In building a strategy for your business, the most important thing that you have to start with is your value. Let me repeat that because is a concept that may get lost pretty easily if we aren’t careful. The most important thing about anything starts with your VALUE! And, when it comes to value, the […]

Are You Really Telling The Right Story?

I did a talk at the Foundation Center in DC this week about storytelling for nonprofits and in doing my research for the presentation, I had the chance to talk with a lot leaders inside nonprofits and outside of them to talk about how they use story to advance their mission and achieve their goals. […]

12 Keys To Branding

There are any number of books on branding and it can’t be understated how important your company’s brand is to the long term success of your organization. While no list of ways that you can build a better business brand will ever be complete, here are 12 keys that you can use pretty consistently if […]

10 Ways To Make Your Strategy More Effective

One of the big challenges all of us face is that we are constantly strained for time and attention. This applies to pretty much every area of our lives, but when we are running a business, it is especially taxing when it comes to how do we make long-term, strategic decisions and how do we […]

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]

Where does your brand get its value?

“If Everyone Is Your Market…”

In business today, it is pretty common to hear someone tell you, “I’m just looking for new clients” or “We’ll do anything,” or “We are just looking for opportunities.” Something like that…am I right? But this really is a failure that can become fatal without too much time passing if you aren’t careful. Why is […]