business Archives - Page 68 of 79 - Wakeman Consulting Group

Wells Fargo Screwed The Pooch! Now What?

October 15, 2016
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In the wake of the Wells Fargo account opening scandal, the bank is in the dumps…and rightfully so. Their new CEO says that he understands that his first job is to restore trust in the brand, but we have to ask the question: “Is that even possible?” And, if it is possible, is it even […]

October 7, 2016
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Man, in the world of sales and marketing it is so easy to fall in love with numbers and metrics that make you feel useful and productive. But the question I ask so many of my clients and prospects is: are the thing you measure really all that important? Sometimes I get a knee jerk: […]

September 14, 2016
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I posted a post on LinkedIn this morning about a really terrible sports business sales email that was forwarded to me. The gist of the post was really WTF?! And, that got me to thinking about what are some of the really stupid things that maybe seem like good ideas to do that are really […]

September 8, 2016
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The number one goal of any marketing plan or marketing activity is to influence a buyer’s mindset or decision making process. As I write this in early September 2016, a lot of this is playing out on American TV with the different TV ads and talking heads promoting one presidential candidate or another. But in […]

September 7, 2016
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One of the greatest opportunities your marketing has to make an impact is when you make the leap from creating buyers of your products and services into creating brands for the value that you create for your customers and the people that are around you. You might find that odd. Especially when we all know […]

September 5, 2016
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One of the big challenges many people and companies deal with is the challenge of measuring the right things. I do a lot of work in sports business and for a lot of the sports sales teams I work with, phone calls is the measurement that they use for success. Even though study after study […]

August 22, 2016
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A lot of times people ask me about what plays into being the “revenue architect” and there is a lot…obviously. Because the things that I might consider important can change depending on the nature of a project, I thought I would give you a little primer of what you need to regularly think about if […]

business

Wells Fargo Screwed The Pooch! Now What?

Stop It With The Numbers! Why Not Measure Something Important Like Outcomes?

Stop Doing These Things Right Now! You’ll Thank Me For It!

Influence? Really?

Are You Just Making Sales? Or, Are You Building Fans?

Are you measuring the right things?

10 Essential Ideas That Drive Your Revenue Generation!

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