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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

business

Always Add Value…

It is easy for us to start thinking about our businesses in terms of the actions we take, or the features that we feel are important to our target markets. But the reality is that this is our world view and it often, scratch that, almost never reflects the worldview of the person on the […]
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Themes That Drive This Blog!

I spent the past few days reading a couple of really interesting books: Showboat: The Life of Kobe Bryant by Roland Lazenby and The Daily Show (The Book)  What these books shared in common was the theme of obsession and focus. And, that got me to thinking about what are some of my focuses and […]
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We are all marketers now…

One of my go-to ideas is that no matter what business we are in, we are in the marketing business. You probably are scratching your head and wondering what that even means. Well, let me explain. No matter what business you are in, the old maxim that “if you build a better mousetrap, the world […]
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Are You Looking At The Process…

In too many organizations, they are worried about navel gazing and statistics that mask the larger issues of their deficiencies. You can see that now when organizations talk about buzzwords like “Big Data” or “Account Based Marketing.” These fancy terms are just ways to distract teams and executives from the basics of business. I get […]
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The Law Of Averages Suggests…

The law of averages is one of those things that people talk about to the point of cliche. When I am talking with sports teams that are still wed to cold calling as their primary form of prospecting, they talk about the law of averages when they are discussing their sales ratios. When I deal […]
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