business Archives - Page 5 of 74 - Wakeman Consulting Group

Barbie is a Model for a Brand Refresh…

Have you seen the Barbie movie yet? I loved it. It cracked me up. But I remember playing with Barbies with my cousin, Jenny, when we were kids. She had all that stuff the Corvette, the Dream House, Ken, etc. Mattel has seen the success they are having with the launch of the movie and want […]

Beyonce’s Team Sold Shows With Logistical Issues?! C’mon Man!

Hey! The 2023 holiday continues. I found a key lime pie vending machine in downtown Miami. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed The pricing session is going to be rescheduled for August 15th at 1 PM eastern. To the Tickets! I. Beyonce cancels a […]

7 Things to Consider When You Set Your Strategy…

Hey! I was reading a book analyzing Peter Drucker’s approach to teaching and at the end there was a section on things to consider. That got me thinking about sharing a few ideas about what we should all be considering when we think about strategy. I’ve been drawing some diagrams and grids lately. Here’s one […]

Bud Light’s Declining Sales are About More Than a Boycott!

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light, tying the sales decline to a “boycott”. I’m skeptical of that line of reasoning. It is too simplistic for me. While it is likely that this “boycott” is having some impact on demand, I’d tag the larger challenge on poor #brandmanagement by AB […]

Goldman Sach’s Marcus Consumer Banking Unit has Struggled…

The story of Goldman Sachs being “at war” with itself is pretty standard “I’m mad I’m not getting my way” so I will savage someone in the press type stuff. What is interesting is the struggles of Marcus, Goldman’s consumer facing bank face. Why has Marcus struggled? It begins with the concept of “core competencies.” Goldman is […]

OPERA America’s Survey Shows an Industry in Freefall…

Hi! 15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. If you sell into the world of tickets as a service or tool provider, this is likely up your alley. My ambition is to do one of these a month as a way to replace […]

2 Foundational Questions of a Great Strategy…

It is debatable whether anyone can call a strategy “great” until you see the results of the efforts the strategy creates. But there are two essential questions at the heart of setting a good strategy: Begin with the customer. No customer, no business. Simple, foundational, but often missed because people become enamored with a new […]