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Messi and MLS Have Some Pricing Lessons!

November 27, 2023
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Hey! Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi. At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi. The Columbus Crew are offering tickets against Inter Miami […]

November 22, 2023
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Hey! Kevin Hillstrom writes about “inflection points” this morning and the number of inflection points that will come up over the next few days with Black Friday, Cyber Monday, and the onslaught of SALES for the holidays. Kevin’s point is a great one that reminds me of the thing your mom probably told you at some […]

November 20, 2023
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Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning. One of those ideas, “Pricing Power”. Electric vehicles are running into the challenge of maintaining pricing power right now. The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no. Longer […]

November 20, 2023
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I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week. One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking. Which led me down a path […]

October 24, 2023
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The latest episode of “The Uncensored CMO” had me thinking for a few days. It was another conversation between Jon Evans and Mark Ritson. Early in the episode, Mark says that “American marketing is off the boil.” He also stated that he couldn’t put his finger on why that was, pointing to the culture wars and checking […]

October 4, 2023
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Hi! I haven’t talked with you about the secondary market in a while. So let’s take a look at a few things in the secondary market right now. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed At the bottom, my next webinar is about helping […]

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

business

Messi and MLS Have Some Pricing Lessons!

“If Everyone Is Doing It…” Theory of Black Friday

EV Manufacturers Cut Prices…

10 Ideas That Drive My Thinking

Mark Ritson says, “American Marketing is Off the Boil”. Is He Right?

Arsenal Works to Limit Touts, But the Secondary Market Can Save Fans Money?!

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

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