I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week.
One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking.
Which led me down a path to think about what that would mean for me.
Let me take a crack at that here:
The core idea: Why do some businesses/ideas succeed and others fail.
The supporting ideas:
- Importance of strategy
- Focus on the customer
- Boldness of action and innovation
- Power of brands
- Ecosystems and ecosystem thinking
- Need for competition
- Tech as a tool, but not as the solution itself.
- Pricing power
- Marketing being the key to everything because it is everything
Let me ask you, when you think about the core of your business…what do you see?
Let me know in the comments.