branding Archives - Page 9 of 35 - Wakeman Consulting Group

Tesla keeps Discounting and Profits Keep Falling…”The Doom Loop of Discounts”!

Hey! I’ve been inactive here, I’m sorry. I’ve been going through the process of thinking about how to market and sell myself and my work. That has required a lot of time to do the difficult work of thinking. As I’m working through how to offer up more ideas to generate more ideas with a […]

Beyonce’s Team Sold Shows With Logistical Issues?! C’mon Man!

Hey! The 2023 holiday continues. I found a key lime pie vending machine in downtown Miami. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed The pricing session is going to be rescheduled for August 15th at 1 PM eastern. To the Tickets! I. Beyonce cancels a […]

Face Value Ticket Prices are “Antiquated”?!

Hey from poolside in Miami! (The view looks the same every year because I’m almost always at the same spot. I’m a sucker.) Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed You’ll get a short newsletter today with some stuff that has caught my eyes. […]

Bud Light’s Declining Sales are About More Than a Boycott!

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light, tying the sales decline to a “boycott”. I’m skeptical of that line of reasoning. It is too simplistic for me. While it is likely that this “boycott” is having some impact on demand, I’d tag the larger challenge on poor #brandmanagement by AB […]

7 Brand Management Tips for Folks in Professional Services…

Hey! I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. This is coming off the back of the one I did on June 1 for AudienceView that was focused on people in the world of tickets. As a preview, […]

A Riff on the Padres/MLB/RSN and the Business of Sports…

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? No. I’ve got two reasons why I think this doesn’t work: The idea of sliding from the RSN model to an OTT model is hard to […]

Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Hey! What did y’all think of yesterday’s webinar? Let me know by replying to this email. Check out the growing Dave shop. New offers and opportunities will be coming now that I have a technical issue fixed. Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. This […]