branding

AirBnB credits an emphasis on “top of funnel” marketing with their best quarter ever.  I agree.  You build a brand by establishing top-of-mind awareness with your customers. That starts by hitting people in the emotional areas… In this example, the focus on PR is key because things like the Barbie Dreamhouse emphasize long-standing mental connections that […]

Hey!  If you like the notes…share this with someone that might enjoy it as well.  I’m teaching a brand management class to some executive MBA students this year… So, this weekend, I’ve been working up some lecture notes, some resources, and some ideas to work into my teaching.  I figured I would share some of […]