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2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

November 27, 2023
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Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]

November 22, 2023
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Hey! Kevin Hillstrom writes about “inflection points” this morning and the number of inflection points that will come up over the next few days with Black Friday, Cyber Monday, and the onslaught of SALES for the holidays. Kevin’s point is a great one that reminds me of the thing your mom probably told you at some […]

November 20, 2023
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I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week. One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking. Which led me down a path […]

November 15, 2023
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Hey! I’ll admit that I’m not a big gambler. I don’t have anything against gambling and I’m known to play a little poker from time to time or go to a casino when I’m somewhere that has one. My biggest issues are: Put that all aside because yesterday was launch day for ESPN Bet and […]

November 7, 2023
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Hey! A few links today: You can let me know what you think about these stories by email, DM, or in the Slack Channel. I’m always curious about what is working or not working. My neighbors go nuts at Halloween! Colby Fackler writes about sports being the business of rituals: I like this way of thinking. […]

November 6, 2023
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Hey! I’m a fan of Canada. They have a nice healthcare system. The people are nice. I’ve got family there. So when the Canadian SME magazine asked me to be on their podcast, I said, “Sure.” We had a chance to talk strategy so I wanted to highlight a few of the important lessons from […]

October 25, 2023
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Hey! You like secondary market analysis and ticket market analysis…so today, I look at the new bill in Florida that is aimed at ticketing in the Sunshine State. What issues are you concerned with heading into 2024? Let me know. So I can give you the best ideas and thinking on issues that will help […]

branding

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

“If Everyone Is Doing It…” Theory of Black Friday

10 Ideas That Drive My Thinking

ESPN Bet Launched Yesterday…You Didn’t Know?!

36.8% of Guests Don’t Know Non-Profit Arts Organizations Are Non-Profit Arts Organizations! So…?

5 Ideas For You From My Appearance On “The Canadian SME” Podcast

Would a the Florida Bill Targeting Anti-Competitive Practices in Tickets Create Change?

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