branding Archives - Page 7 of 36 - Wakeman Consulting Group

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

September 13, 2023
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Hi! A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning. In it, Dave said, “…to automatically charge twice what your competitors are charging.” Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students. But what got my attention was […]

September 12, 2023
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What does it take to be a good teacher? That was the question I kept asking myself while preparing my brand management class for the Executive MBA students at the Kelley School of Business who take their courses through the Kelley Direct Program. After spending a few days in Milwaukee, I learned a lot about […]

September 11, 2023
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Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is true or not. My biggest marketing mistake is why you might think that. What was it? In my early 20s, I helped open some nightclubs […]

August 31, 2023
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Hi! I had a question from a reader about how the new format of more frequent newsletters is working for me. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed In the form of transparency: Strategy, Strategy, Everywhere: Love this one from Roger L. Martin. In […]

August 31, 2023
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Over the weekend, a #kelleydirect student asked me about Twitter‘s rebrand to X. I said that it was misguided and that Elon Musk gets far too much credit for being some marketing savant when he is really good at PR. Still, his marketing chops are questionable as we’ve seen a number of times over the last few months […]

August 30, 2023
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Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options. Why do I bring this up? I wrote […]

branding

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

Are You Underpricing? Plus, Meet Me in NYC for a Day!

4 Lessons That Teaching At the Kelley On Location Event Gave Me…

You Can Learn From My Greatest Marketing Mistake…

The Orioles Want to Change Baltimore…

Users Have Fixes to Turn X Back to Twitter…

What Can Proper Market Research Teach You?

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