branding Archives - Page 5 of 35 - Wakeman Consulting Group

Would a the Florida Bill Targeting Anti-Competitive Practices in Tickets Create Change?

October 25, 2023
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Hey! You like secondary market analysis and ticket market analysis…so today, I look at the new bill in Florida that is aimed at ticketing in the Sunshine State. What issues are you concerned with heading into 2024? Let me know. So I can give you the best ideas and thinking on issues that will help […]

October 19, 2023
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Hey! Forgive me for taking a victory lap this morning, but Tesla’s earnings came in yesterday and I can’t say anything, but I told you so. I have a long running aversion to discounts because discounts: I can go on. Let’s look at the results from Tesla’s 3rd quarter earnings call: All of these numbers are […]

October 17, 2023
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Hey! I want to talk to you about hip hop today. Legacy hip hop is selling well. I saw the question asked, why this is happening. To me, the answer is pretty simple…but let’s look at it so that you can apply it in your business because the same situation applies in sports, rock or […]

September 20, 2023
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Hi! Pricing seems to cause folks more panic than anything else they talk to me about: The list goes on… Does this ring true for you? At 1230 Eastern, today, Wednesday 20 September, I’m going to host a FREE webinar on pricing strategies called “Myth Busting: Shitty Pricing Strategies That Are Costing You Money.” In today’s […]

September 19, 2023
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Hi! Pricing! I’m doing a FREE webinar on Wednesday 20, September at 12:30 PM. It is for SMEs, freelancers, and solo consultants focused on busting pricing myths. Join me! This morning, I’ve got a few links to some stuff that I’ve been reading about a little lately. To the Tickets! Tickets for Good offers free […]

September 15, 2023
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Ken Davenport posted an interesting carousel on his Instagram feed recently that just caught my eye. Why? Ken asked his audience, “What Would Make You Buy In Advance?” Great question. Do you remember my rules of market research? I’d be curious about Ken’s hypothesis for his question. In my research, people wait for any number of […]

September 15, 2023
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Did you know that the big break that launched ABBA to superstardom was winning Eurovision in 1974 with the song, “Waterloo”? I bring up the year 1974 because the band’s business has been going strong for over 50 years and the latest effort of brand management for the band, ABBA Voyage, sells about 99% of its tickets each […]

branding

Would a the Florida Bill Targeting Anti-Competitive Practices in Tickets Create Change?

Tesla’s Net Revenue Drops 44%.

Legacy Hip Hop Tours Sell Well! Why? Brand Management Tells Us All!

Are You Making One of These Pricing Mistakes?

Market Research Will Help You Find Opportunities, Set Better Prices, and Grow Your Profits.

Would You Buy Early?! Then Why Should Your Ticket Buyers?

What Can We Learn From the Success of ‘ABBA Voyage’?

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