branding Archives - Page 5 of 38 - Wakeman Consulting Group

Happy New Year!

December 31, 2023
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Hey! Happy New Year! I’ll keep this week short and sweet. I don’t know about resolutions, but I do know that I shared an outline of the content areas that things will fit in next year. But this morning, I’m going to point my attention to the themes for the year ahead: How are we […]

December 21, 2023
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I believe in continuing education. I believe in learning. I believe in continuing to search out different voices. I like to put together a list each year or every so often. These are the Top 100 people I follow, read, and learn from in marketing, strategy, branding, and business. I had more than 100…so you […]

December 20, 2023
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One of the big topics I try to get people to think through is: I did research about 18 months ago that said that 40% of businesses will admit they don’t have a clear, compelling strategy when put on the spot. That leaves 60% of businesses that say that they do… Or, I should say, […]

December 14, 2023
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Hi! Share Talking Tickets! You know me: I’m always looking for an opportunity. I was excited to do a little research for my upcoming secondary market conversation and talk about things ticket brokers love to see when a show goes on-sale when I found this interview with Zac Leigh of Tixel. What drew me in were […]

December 12, 2023
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Hi! Happy Holidays! Don’t miss “First Wednesdays with Dave” on January 3rd when we discuss getting 2024 off to a solid start. I’m sure we will hit on some strategy, branding, and marketing ideas. Plus, a Q&A. To the Tickets! Tim Chambers looks at the business of tickets and the PE model: I love this kind of […]

December 11, 2023
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Thank you for being here again! Is this the last full week you are working this year? Let me know in the comments. Or, let me know what your plans are for the last two weeks of the year. 70%+ of American marketers don’t have any formal training: This topic deserves its very own newsletter. […]

December 7, 2023
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Hi! I had a nice first Wednesday session yesterday on the idea of planning for 2024. We are going to hold the first Wednesday of 2024 on Wednesday, January 3rd, 2024 at 1PM Eastern. The topic in January: Getting a strong start to the new year. In that vein, I want to talk about how you […]

branding

Happy New Year!

My Top 100 (107) People I Learn From in Strategy and Marketing 2023…

Do You Have a Strategy? My Research Says Only 1 in 10 Do.

Resale as a Service?!

Private Equity Eats the Ticket Business!

Discounts Destroy a Lot of Value! 11%+ of Your Profits.

Are you in the 80% of people underpricing their products and services?

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