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branding

“One Size Fits None”: a total loser…

I. “One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The right question is, “Are you relevant?” One Big Thing: Focus on your customer.  The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?”  As I […]
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12 Ideas I’ve Been Thinking On…

Hey! As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: I bring this up since I’m always focused on creating value and focusing on improvement.  This week, I wrote down 12 new ideas for articles/posts/courses and I’m going […]
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A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more.  ‘How Brands Grow’ has an entire section on […]
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A few thoughts on the “Fair Ticketing Act”

I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]
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