branding Archives - Page 13 of 35 - Wakeman Consulting Group

💄Glossier: Now at Sephora! Let’s Talk Brand Strategy!

February 26, 2023
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Get this note delivered each week: The Business of Value Hi! So…I took a walk with my lady last night and she said, “I have a branding question I want to ask you.” She walks me over to the window of Sephora and shows me the sign for Glossier in the window. “What do you think?” “It […]

February 23, 2023
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I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]

February 19, 2023
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Hi! I read a blog that stuck with me this week about “riffs”. So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors. Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward. […]

February 16, 2023
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I’m trying something a bit different today by going for the “riff” technique that Tom Critchlow suggests. Lately, I’ve been thinking about some of the mistakes that businesses make when they set their prices. This has come up because I’m planning out a workshop for small businesses/freelancers and other pricing folks for London in May. […]

February 8, 2023
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Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]

February 7, 2023
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I’ve had a few questions to answer on pricing and I’ll continue to post them here and offer some additional thoughts on an upcoming podcast… Today’s question is about why people continue to give away free tickets. “Papering the house” in the terms of the ticket industry. There are a number of reasons that people […]

February 6, 2023
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I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? I’ll point to three considerations before entering into a price […]

branding

💄Glossier: Now at Sephora! Let’s Talk Brand Strategy!

A few thoughts on the “Fair Ticketing Act”

A Riff on Strategy…What Do You Think?

Some notes on where organizations get pricing wrong…

Are There Brand Impacts to Cost Leadership?

Question: “Why Do People Still Give Away Free Tickets?”

Question: When Should You Compete on Price?

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