branding Archives - Page 12 of 35 - Wakeman Consulting Group

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]

Politico takes on the new MLB season…

III. Politico looks at MLB: Strategy before tactics. One Big Thing: When I look at baseball, the big thing I see missing is a coherent strategy: Why Does This Matter? Revenue is the number that is touted. But the troubles in the RSN business, declining real attendance, declining cultural relevance, and declining ratings…all point to real challenges. Things that don’t get fixed […]

“One Size Fits None”: a total loser…

I. “One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The right question is, “Are you relevant?” One Big Thing: Focus on your customer. The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?” As I […]

March 22, 2023
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I chatted with Drew McManus from UpStage CRM a few weeks back as I was about to fly to Ft Lauderdale for the Protect Ticket Rights event. We talked about all things arts/culture and the challenge of relevance. A few of the things that stuck with me as I went back through the recording and […]

12 Ideas I’ve Been Thinking On…

Hey! As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: I bring this up since I’m always focused on creating value and focusing on improvement. This week, I wrote down 12 new ideas for articles/posts/courses and I’m going […]

NASCAR’S Loyalty Program: Behavior Matters Most!

Hello! I’ve begun the long delayed updates to my shop this week with the launch of a new service called: “Pick My Brain” with Dave: Book in with me TODAY! To the Tickets! I. The Guardian looks at the business of concerts: This is comprehensive. The Big Idea: You have to do long/short. There are lots of […]

A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more. ‘How Brands Grow’ has an entire section on […]