branding Archives - Page 12 of 38 - Wakeman Consulting Group

Bud Light’s Declining Sales are About More Than a Boycott!

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light, tying the sales decline to a “boycott”. I’m skeptical of that line of reasoning. It is too simplistic for me. While it is likely that this “boycott” is having some impact on demand, I’d tag the larger challenge on poor #brandmanagement by AB […]

7 Brand Management Tips for Folks in Professional Services…

Hey! I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. This is coming off the back of the one I did on June 1 for AudienceView that was focused on people in the world of tickets. As a preview, […]

A Riff on the Padres/MLB/RSN and the Business of Sports…

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? No. I’ve got two reasons why I think this doesn’t work: The idea of sliding from the RSN model to an OTT model is hard to […]

Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Hey! What did y’all think of yesterday’s webinar? Let me know by replying to this email. Check out the growing Dave shop. New offers and opportunities will be coming now that I have a technical issue fixed. Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. This […]

7 Keys to Effective Brand Management for Professional Service Firms

I ran a survey on LinkedIn to help me discover what topics folks would like to learn more about to help grow their business: creating and capturing new profitable opportunities. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. “7 Keys to Effective Brand Management for Professional Service […]

Brand Management for Ticket Sellers…

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers”. I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. Definition of a Brand II. […]

Non-Profit “Product” Launch Case Study…

“Product” Launch to Improve Program Numbers Challenge: Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior. Action: The leadership team built a “product” launch schedule for tryouts for the travel program […]