advertising Archives - Page 9 of 11 - Wakeman Consulting Group

Most B2B Advertising Fails…

December 8, 2016
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Most advertising is a rip off, even today with all of the conversation that flows around new technology and measurement. But still, most advertising fails! Why? Because it focuses on the wrong thing. Flip through any business magazine and look at the pages and pages of advertising, my favorite is Businessweek. Go through the pages and […]

October 24, 2016
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Bullseye! That’s what you hope you hit with all of your marketing activities. Unfortunately, I bet for most of you that your marketing spread looks like a mess. Why is that when you have all of this data? All of this information on buying habits? Everything that you should have to make your marketing efforts […]

September 12, 2016
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B2B marketing is something I see confusing a lot of marketers and advertisers…and I am not sure why, even if I have some ideas. For many of us, we were raised in the environment where all marketing and advertising operated in the manner similar to how we might consider business to consumer marketing to act […]

Is Your Advertising Helping You?:

One of the big ideas that a lot of poor marketers jump to is that advertising has to play a big role in your marketing efforts. Or, that they are going to win over an entire audience with their advertising efforts. The dirty secret in advertising and marketing is that the only person that is […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. […]

The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]

advertising

Most B2B Advertising Fails…

Are You Aiming At The Right Targets?

3 Keys To Maximizing Your B2B Marketing Efforts

Is Your Advertising Helping You?:

Do you know the difference between advertising and marketing?

10 Keys To Marketing Success

The role of advertising in branding

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