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The BIG Ticket: Nike’s DTC Lawsuit and “Sunk Costs”

Hi! “Premium Week” seems to have been a hit with you. So I will spend some time today and tomorrow, mapping out a few other ideas. One that has been floated to me is the idea of a technology week. I’ll leave this one up to you. Loading… Today, I want to take a look […]

Apple Intelligence & Challenging Your Thinking

Hi! I read this piece, “Something is Rotten in Cupertino” about Apple and Apple Intelligence. My wife sent me the only fun thing about Apple Intelligence that I’ve seen so far. A screenshot of our son asking to be picked up early from school. I share the article and this note because the author, John […]

The BIG Ticket: Premium Prospecting!

Hi! Day 4 of my “Premium Week”. Don’t forget the FREE webinar on understanding buyers in uncertain times. April 1st, 2025 at 1 PM Eastern! Today, we are going to touch on prospecting. I don’t have a link to an article I wrote a few years back for the ALSD, but I covered things like […]

The BIG Ticket: Curate Your Ticket Offering

Hi! Today is Wednesday. The midway point of “Premium Week”. Have you been able to find a new idea yet? Please just hit reply and let me know. Today we are going to talk about the product mix. At the end of last season, the Mets made news by following the trend of “choose your adventure” ticketing […]

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Hi! Day 1: we covered strategy with one of my thought leader heroes, Roger L. Martin. Today, we are going to look at targeting. I’ve had to go outside of tickets for much of this week’s information due to the nature of what I am teaching. So, I may drop an another bonus newsletter or […]

BONUS: Single Ticket Buyer Assessment/Selling in Uncertain Times Webinar Series

Hey! I’m back today with a couple of things for you. First, check out my blog post on strategy for uncertain times. Dave Wakeman’s Business of Value Why Strategy Matters More in Uncertain Times Hi! I’ve been thinking about strategy during uncertain times. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to […]

Scott Galloway is the Branding Expert America Deserves.

Hi! I’m going to send you two emails today. I want to share this Mark Ritson podcast on WARC because of his analysis of why Scott Galloway is so popular as a “branding expert”. Mark says that in America we get the “experts” we deserve. I believe that is true. At some point, I wrote about why […]