Dave's Blog

My Top 100 (107) People I Learn From in Strategy and Marketing 2023…

December 21, 2023
wakemanconsulting
Comment: 1

I believe in continuing education. I believe in learning. I believe in continuing to search out different voices. I like to put together a list each year or every so often. These are the Top 100 people I follow, read, and learn from in marketing, strategy, branding, and business. I had more than 100…so you […]

December 20, 2023
wakemanconsulting
No Comments

One of the big topics I try to get people to think through is: I did research about 18 months ago that said that 40% of businesses will admit they don’t have a clear, compelling strategy when put on the spot. That leaves 60% of businesses that say that they do… Or, I should say, […]

December 20, 2023
wakemanconsulting
No Comments

How much should you budget for marketing? This is one of the most loaded questions in the executive suite. Should it be? No. The reason it is a contentious topic is because too many marketers have fallen into the trap of marketing being the communications department. The linked article above talks about a few important […]

December 18, 2023
wakemanconsulting
No Comments

Hi! I often look for examples of the difference between Product Orientation and Customer Orientation. This morning, I got a note from Kevin Hillstrom about Orvis v. Nordstrom and their approach to merchandising. Kevin points out that if Orvis misses, it might take several years to return from a misfire because they are building products their customers […]

December 16, 2023
wakemanconsulting
No Comments

Red Lobster lost $11M on its all you can eat shrimp promotion last quarter: Repeat after me: “It isn’t what you make it is what you keep.” Pricing is complex. I’ve given you some guidelines over the years: Missing all of these lessons seems on display in Red Lobster’s earnings announcement. Duh! Let’s look at […]

December 14, 2023
wakemanconsulting
No Comments

Hey! I’ve been getting a lot of questions about the economics of the DTC business model. You love numbers. You deserve numbers. I’m using a team from MLB, but understand that the calculation of numbers works in every situation and if you don’t know your numbers…you are failing your business. I’ll use Minnesota and the […]

December 14, 2023
wakemanconsulting
No Comments

Hi! Share Talking Tickets! You know me: I’m always looking for an opportunity. I was excited to do a little research for my upcoming secondary market conversation and talk about things ticket brokers love to see when a show goes on-sale when I found this interview with Zac Leigh of Tixel. What drew me in were […]

My Top 100 (107) People I Learn From in Strategy and Marketing 2023…

Do You Have a Strategy? My Research Says Only 1 in 10 Do.

Is there a “right” amount to budget?

What’s the Difference Between Product Orientation and Customer Orientation?

Red Lobster’s “Ultimate Endless Shrimp” Loses Red Lobster $11M!

Do the Numbers for the DTC Streaming Models Make Sense?

Resale as a Service?!

…