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The Wakeman Profit Leak Assessment

August 12, 2025
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A few tenants: The Profit Leak Assessment will help you identify gaps in your business. Score each question on a scale from 1 to 5. 1 is the worst. (Rarely/Never) 5 is the best. (Always/Constantly) At the end, you can add up your score. Then, we can see whether you are winning or losing in […]

The BIG Ticket: Dave Wakeman says, “The WNBA Could Have a $1B Team”

hould…already, if you ask me. I was on with Scott Friedman for his Twitter Spaces. I think we had a good conversation. Maybe not as electric and fiesty as Randy Nichols v. Eric Fuller, but I can throw some heat at Scott’s choice of snacks…if that’s what you need to tune in. If you click […]

The BIG Ticket: 3 New Ideas…Tickets & Ferrari?!

Hi! I’ve started to write notes for the folks in the ‘Talking Tickets’ Slack channel. Almost daily. Here’s today’s: Good morning everyone. I’ve been thinking about Ferrari a lot lately. No, I’m not buying one. I want to get back to the point where I don’t have a car. I like to be able to […]

The BIG Ticket: Do Your Buyers Care That Your Prices NEED to Go Up?

Hi! The boy finished his last summer at camp. Patrick Gracey wrote a piece in The Stage about the need for British theatre ticket prices to increase. He offers up some interesting reasons to support the price rise: All of Patrick’s ideas are valid and, probably, accurate. They also miss a larger point about ticket buyers and what […]

Outline: 21 Ways to Improve Premium Sales

Hi! I’ve been working away in my secret lab the last few days, putting together an outline for a new training on premium sales that I’m going to roll out. Today, I wanted to share the outline with you with a few points on each topic to give you a taste. Here’s a quick look […]

21 Ways to Help Your Business Grow…

Hey! As I’ve been hiding away in my lab, I’ve been thinking about new ways to deliver value to you. I’ve been playing around with two new program ideas. The one I’m going to share today is an outline with some bullets about ways to help your business grow. At the end, hit reply and […]

UFL: Is Spring Football a Viable Spring Business?

The UFL’s second championship game ended with the DC Defenders winning their first spring football title. Attendance was down from 27,369 in 2024 to 14,559 in 2025. TV ratings also fell 39% to 983,000 viewers on ABC. This was the story of Year 2 of the UFL: It leads me to the question: Can the UFL become a growing […]