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BONUS: Single Ticket Buyer Assessment/Selling in Uncertain Times Webinar Series

Hey! I’m back today with a couple of things for you. First, check out my blog post on strategy for uncertain times. Dave Wakeman’s Business of Value Why Strategy Matters More in Uncertain Times Hi! I’ve been thinking about strategy during uncertain times. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to […]

Scott Galloway is the Branding Expert America Deserves.

Hi! I’m going to send you two emails today. I want to share this Mark Ritson podcast on WARC because of his analysis of why Scott Galloway is so popular as a “branding expert”. Mark says that in America we get the “experts” we deserve. I believe that is true. At some point, I wrote about why […]

The BIG Ticket: Activity v. Direction! Premium Week!

Hi! PREMIUM WEEK! I’ll give you the lay of the land… Monday: Defining Success! Tuesday: Know Your Buyer.Wednesday: Choices. Thursday: Reaching Your Targets.Friday: Product Mix Let me know what you think of this idea. You hit reply, you get me. Tell me what you think. It is hard to find a good article about strategy in selling. I suggest […]

Why Strategy Matters More in Uncertain Times

Hi! I’ve been thinking about strategy during uncertain times. “Things are just too crazy.” Or, something like that…is often the first reason given when someone doesn’t have a strategy. Right now, a lot of people are feeling uncertain. But that doesn’t mean you should walk away from the idea of strategy. You need to embrace […]

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]

The BIG Ticket: Vivid Seats Releases Fourth Quarter Results

Fuck! I bought some stock in Vivid Seats a few years ago. At $10.55. It is at $3.70 right this second. Nothing huge. I just like to have a touch of skin in the game. This is why I don’t buy individual stocks very often! (Not investment advice.) This week, Vivid released its Fourth Quarter […]

The BIG Ticket: Cultural Experiences Treat Depression

Hi! We both know that a great concert is life-affirming, but Queen Mary College of London has research to prove that point. This is a cool study to read. Even better, what can you do with this in your marketing? We should all know that emotion aids marketing effectiveness. Think about ways to talk about the […]