Dave's Blog - Page 3 of 208 - Wakeman Consulting Group

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]

The BIG Ticket: Non-Profit Arts Price Survey

Hi! This is a case study I did from a recent bit of pricing work. I’m a bit tired after taking the boy to see his first concert last night, Tyler the Creator. He gave it a 9 out of 10. Case Study Arts Organization Pricing Strategy Challenge: Non-profit had never done any kind of pricing […]

The BIG Ticket Bonus: A Few Thoughts on Donald Trump’s Executive Order on Tickets.

Hi! A quick one: I had many people ask me about Donald Trump’s executive order on ticketing. This executive order is a glorified tweet. It is the “I will bring prices down on day one” but for tickets. What does it say? The order says: What does that mean? The BOTS Act was signed into […]

The BIG Ticket: Consumer Sentiment Webinar: TODAY!

Hi! I’m hosting a FREE webinar today at 1 PM Eastern about customer sentiment in 2025. I’m going to spend about 15-20 minutes sharing some ideas. Then, we are going to throw open the doors to your questions, live or before the broadcast. To preview, here we go. Consumer Confidence is Dropping Fast: Consumer confidence is […]

The BIG Ticket: Creative Resilience in Arts!

Hi! My bracket is busted. Roll Tide, anyway. Last week we had some fun with the secondary market. Today, I want to look at David Reece’s piece in Arts Professional. In it, David draws on the example of Toyota to highlight ways for the arts to be resilient. I’ll build off of David’s points with three […]

Your Strategy is a Mess. What’s That Look Like?

A voice goes off in my head when I’m talking with executives about strategy. I says something like this, “YOUR STRATEGY IS A MESS! IT ISN’T THE MARKET! IT IS YOU!” Right now, too many people tell me that due to the chaotic times we live in, “We can’t really come up with a strategy. […]

The BIG Ticket: Let’s Grok My StubHub Analysis…

Hi! Thank you for your notes about yesterday’s post. Thank you for sharing the post. Thank you for reading. I received a bunch of notes. I took a specific angle in my analysis based on my work in branding and strategy. Some of the ideas I had were too “in the weeds”. As one comment […]