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dave@davewakeman.com
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Dave's Blog

14 Clubs Grew. Melbourne Didn’t.

On September 9, 2025, the Australian Football League announced 1,363,437 members.  14 AFL clubs broke membership records.  The Melbourne Demons…not one of them.  Four years after winning the 2021 premiership, the Demons were 15th in membership with 58,500 members.  Collingwood: 112,491. Carlton: 100,743. Richmond: 92,531. Geelong: 92,379. Hawthorn: 87,204.  Same stadium.  58,500 is nearly 7,000 fewer members […]
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The DTC Graveyard: Why Businesses Threw Away Billions on a Bad Bet

The miracle promised by direct-to-consumer is dead. D-E-D. Dead.  A 2026 research report looked at 50 prominent DTC brand failures between 2022 and 2026. Celebrated brands like SmileDirectClub and Allbirds were included.  SmileDirectClub went from a $4.1 billion valuation to a $39 million sale in 53 months.  99% down.  Allbirds, once worth billions, and on the feet of so […]
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$414 Million Saved Is Only Half the Story: Why the Free Market Era in Tickets Is Ending

The secondary market has been in the news a lot lately…a lot.  The D.C. RESALE ACT just passed. StubHub is facing a lawsuit over illegal practices. The Savannah Bananas kept resale in-house. They saved their fans $13.69M.  No fraud. No black-market boogie man. Just real relationships with fans…sustained and deepened.  StubHub’s CEO is under investigation […]
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