Dave's Blog - Page 22 of 200 - Wakeman Consulting Group

What do you need to know about “price framing”?

Hi! I read this piece in the NY Times today about comparison shopping for college students. That made me think about price framing and how people don’t use it nearly enough. So this morning, I wanted to lay out some of the things y’all need to know to effectively use price framing in your business. Let’s […]

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]

The Doom Loop of Discounting!

I’ve been working to codify some of the ideas and explanations I have lately. Why? I like to use multiple medias to teach ideas. A week or so ago, someone asked me about Tesla’s manipulation of their prices. Okay, discounting in pursuit of demand generation. Here are a few facts about pricing: Okay…here’s the explanation […]

A Better Way to Think About Innovation

Hey! I was doodling this week, waiting for a store to open in the mall, and I came up with a drawing for what innovation really looks like: A circle. That’s innovation. Let’s take a look at this idea: First, insights. Insights are the understanding of the cause and effect of a situation. I posted […]

Innovation in Tickets: More than Technology!

Get this newsletter delivered to your inbox each week: FREE–‘Talking Tickets’ Hey! Back from holiday. I need another one after the last one. Today is National Beer Day, celebrating FDR making beer legal again in the United States in 1933. So…I’ll accept all of your well wishes on this special day for me and all Americans! […]

3 Things Businesses Are Looking For “Right Now”…

I phrase the title this way because “Right Now” might be a different date on the business calendar or the economic cycle, but “Right Now” is pretty consistent. In any business cycle, I’ve found that executives and business leaders are always looking for 3 things:

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]