Dave's Blog - Page 20 of 200 - Wakeman Consulting Group

7 Keys to Effective Brand Management for Professional Service Firms

I ran a survey on LinkedIn to help me discover what topics folks would like to learn more about to help grow their business: creating and capturing new profitable opportunities. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. “7 Keys to Effective Brand Management for Professional Service […]

Brand Management for Ticket Sellers…

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers”. I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. Definition of a Brand II. […]

Non-Profit “Product” Launch Case Study…

“Product” Launch to Improve Program Numbers Challenge: Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior. Action: The leadership team built a “product” launch schedule for tryouts for the travel program […]

How Will Theatre (Everyone) Deal with New Realities?!

Hey There! Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. You’ll learn things like: Don’t miss it! To the Tickets! Share Talking Tickets! P.S. I’m going to start doing a monthly FREE webinar series. I’m asking for help figuring out where to begin. Can you help […]

Dave in the Media…Updated Frequently

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine: Finding a Way to Deliver Something Different: This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management: I’ve been […]

5 Key Takeaways: Brand Management Webinar

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. SIGN UP HERE! I’ve been mapping out the presentation this afternoon and I’ll let you see behind the curtain to what the big areas of focus will be next week. Defining what a brand […]

4 Ways Discounts Kill Your Business

The graphic above is my drawing of an idea I call “The Doom Loop of Discounting”. This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter. Knowing […]