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Dave's Blog

What Is Your Mission?

Your business’s strategy is really focused on one simple thing: your mission. Even though this is the fact, it is often amazing how little emphasis and how little understanding or even how poorly organization’s do at putting together their mission statement. At the simplest, your mission statement is a declaration of ambition about how your […]
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Is It Leads You’re Looking For?

Okay, make fun of me for putting this tired meme up at the top of this post, but it will help remember that you need to consistently prospect to ensure that you have the leads you need to generate the business you want. A lot of the conversation that goes on about prospecting now centers […]
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Do You Really Know Your Buyers?

One thing about our modern advertising/marketing/sales environment is that BIG DATA has encouraged us to believe that people can be broken down into simple desires, needs, and trigger points. And, how this plays out in the way we talk with our buyers is we often talk at them like idiots. Instead of talking with our […]
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A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]
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