So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]
So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]
Marketing Really Is Branding…
At this point in time, branding and marketing are pretty synonymous with one another. Because if you don’t do a good job of branding your business, you aren’t really marketing yourself at all. And, lately, I have been focusing a lot on the role of marketing and branding as powerful tools to generate business. […]
What Do You Mean, I Have To Make Contact?
Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]
What Do You Mean, I Have To Make Contact?
Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]
Stop Going Where Your Prospects Ain’t!
I thought the cartoon above was funny because how often do we find ourselves trying to sell someone on something that they never even wanted, may never want, and just find annoying? If you are like a lot of people I talk with, it isn’t an uncommon thing…and also uncommon is the fact that despite […]
Stop Going Where Your Prospects Ain’t!
I thought the cartoon above was funny because how often do we find ourselves trying to sell someone on something that they never even wanted, may never want, and just find annoying? If you are like a lot of people I talk with, it isn’t an uncommon thing…and also uncommon is the fact that despite […]