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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

All Marketers Are Liars…

In Seth Godin’s book, All Marketers Tell Stories, Seth offers up that stories are the reason we do anything. He also says that lying doesn’t work any longer. Which is actually an interesting hypothesis if you look at our current political climate in the United States. Today was a pretty good indication of the concept that maybe […]
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Why Should You Settle For 5% or 10% growth?

A lot of times we see businesses and organizations set goals and objectives for themselves and they will be needlessly modest. Something along the lines of, “our ambition for this year is to improve revenue by 5%.” Which on the surface sounds pretty good. But one of the things about setting these kinds of modest […]
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Is Your Pricing Model Broken?

One of the big issues that almost everyone I talk with is pricing. “People won’t spend money,” goes one argument. “If I get them in cheap, I can raise prices later,” goes another. “Everyone is price sensitive,” goes another. And, on and on from there. The thing about this is that you are absolutely right […]
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Always Add Value…

It is easy for us to start thinking about our businesses in terms of the actions we take, or the features that we feel are important to our target markets. But the reality is that this is our world view and it often, scratch that, almost never reflects the worldview of the person on the […]
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