Dave's Blog

The Law Of Averages Suggests…

December 9, 2016
wakemanconsulting
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The law of averages is one of those things that people talk about to the point of cliche. When I am talking with sports teams that are still wed to cold calling as their primary form of prospecting, they talk about the law of averages when they are discussing their sales ratios. When I deal […]

December 8, 2016
wakemanconsulting
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Most advertising is a rip off, even today with all of the conversation that flows around new technology and measurement. But still, most advertising fails! Why? Because it focuses on the wrong thing. Flip through any business magazine and look at the pages and pages of advertising, my favorite is Businessweek. Go through the pages and […]

December 3, 2016
wakemanconsulting
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Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]

December 2, 2016
wakemanconsulting
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It is pretty easy to get distracted by the next big thing. You know, like a dog and a squirrel…whatever is new, faster, shiny, whatever. It all looks like a great opportunity and can be a bunch of distracting. But most companies don’t really need to worry about the latest or greatest. They do better […]

December 1, 2016
wakemanconsulting
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As we hit the start of December, a lot of people start mailing it in, going to parties, and counting down to an end of year break. But for many of you, the time is right to set yourself up for getting off on the right foot from the start. That means you need to […]

November 3, 2016
wakemanconsulting
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In working with a lot of sports, entertainment, and hospitality companies over the years, people talk about word of mouth pretty regularly. Along with referrals and testimonials. What you find if you spend enough time around these verticals is that in most cases, the talk is great, but the execution is piss pour. That’s why […]

November 2, 2016
wakemanconsulting
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You owe it to yourself and your team to look at ways to do things differently. The challenge for many people comes in being brave enough to recognize that change is needed. The next step is actually doing something about it.

The Law Of Averages Suggests…

Most B2B Advertising Fails…

Branding: It Can Be Your Own Little Magic Trick

Are You Really Thinking About Your Core Competencies?

15 Things To Think About When Planning For Next Year

Here’s a wise use of a testimonial…

If You Aren’t Getting The Outcomes You Need…

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