I’ve been reading up on strategy and thinking about how to apply strategic thinking to your business as we work to get through and beyond the pandemic. With that in mind, I’ve typically focused on three strategic questions to help guide you: What is the value you want to deliver? Who is the customer? How are you going to reach …
Rethinking Your Business…
Hey There! Y’all still hanging in there? Let me know. You can get me by replying to this email. Over the last couple of weeks, I’ve been chatting with you about the need to relaunch your business when the shutdown from the coronavirus ends. I laid out the three stages of this process as: * Rethink * Reimagine * Relaunch …
Talking Tickets–3 April 2020: StubHub! Bailouts! Marketing! More!
Hey! Welcome to April! Let’s hope March really did go out like a lamb. Because that lion part was very apt, am I right? How is everyone holding up? Let me know. You can just reply to this email. If you want to join our Slack community, we are all figuring it out together but there are about 150 folks …
Free Webinar: Leading Sales Teams In This Covid-19 Apocalypse
I’m rolling out 3 new, free webinars next week to help you, your teams, and colleagues focus on things other than the news! The first one, is on Thursday, April 2nd at 12PM EST. Leading Sales Teams In This Covid-19 Apocalypse is in partnership with Stay22 and is co-hosted by Frederic Aouad. I had the chance to chat with Frederic this …
How Do You Plan For The Future When Everything Is Up In The Air? What Is Your Value?
This is the first part in series of pieces that I’m going to put together about planning in a crisis or planning to move forward in a downturn or unexpected challenging time. In the Slack channel I created for folks in the world of live entertainment, sports, and the arts, I’ve set up a book club where we are reading …
3 Ideas From The TicketManager Partner Summit…
I spent Thursday at TicketManager’s 2019 Partner Summit in NYC and it was one of the most well-assembled conferences from a content standpoint that I’ve been to in a while. My buddy, Tony Knopp, warned the attendees that you can’t quote anyone for fear of death…so I won’t do that, but there are a few ideas that I think I can …
What does Madonna’s New Tour Strategy Really Mean For The Concert Business?
In this morning’s Wall Street Journal, there was an article about the launch of Madonna’s new tour and her strategy of playing smaller venues and charging higher prices. At the core of the article is an implication that this is a way to “beat” the brokers. I’m not sure if I buy that angle, but I do think it is a …