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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

value

Setting Better Prices for Professional Service Providers…Workshop Idea Outline

I’m looking for a little feedback here, but I have the idea of putting together a one-day pricing workshop to help folks set better prices. Here’s the outline: I. Introduction II. Understanding the Value of Professional Services III. Setting Prices for Professional Services IV. Communicating Your Prices V. Negotiating Prices with Clients VI. Conclusion What […]
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Dave’s 7 Principles of Effective Pricing

I’m working on a new program to teach pricing called “Stop Pissing Away Your Pricing Power”… Pricing Power matters because it enables you to: Maximize profitability Maintain brand equity (you have to build some first, obviously) Create short cuts for your customers so that they make quicker buying decisions This morning, I wanted to prime […]
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Dave’s Foundations of Strategy and Growth

Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
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