A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is …
10 Things To Think About In Your Marketing
When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for …
Do You Remember Who You Work For?
I’ve been having discussions lately with early stage startups, companies in sports and entertainment, nonprofits, and a bunch of other industries. Let’s just say, I’ve talked to people across the …
The least effective marketing is…
The kind that is solely focused on you and what your product or service does. The most important kind of marketing focuses on the other side’s challenges and the opportunities …
Intersections with value
Businesses find themselves surviving, thriving, or failing at the intersection of three points… Strategy Messaging Operations If you were to draw a straight line and label the bottom low value …
What’s Marketing Success Mean=Dollars!
Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts. I’m usually afraid to ask what the measurements of success are that are being used. Because too often, …
Impact? Why? How?
The other day I wrote about organizing principles and how you need vision to deliver you forward. As you look at your guiding principles, its good to rank them in accordance …