Do You Remember Who You Work For?

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I’ve been having discussions lately with early stage startups, companies in sports and entertainment, nonprofits, and a bunch of other industries. Let’s just say, I’ve talked to people across the …

Intersections with value

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Businesses find themselves surviving, thriving, or failing at the intersection of three points… Strategy Messaging Operations If you were to draw a straight line and label the bottom low value …

Impact? Why? How?

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The other day I wrote about organizing principles and how you need vision to deliver you forward.  As you look at your guiding principles, its good to rank them in accordance …

Value is a start

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Your marketing proposition begins with the value you add… It is pretty simple. On several occasions I have written and spoke about the idea that you only need to ever …