Do You Remember Who You Work For?

I’ve been having discussions lately with early stage startups, companies in sports and entertainment, nonprofits, and a bunch of other industries. Let’s just say, I’ve talked to people across the gamut of industry of late. They all have a pretty decided POV about what their company is, in some case well deserved. In others, not so much. I’ve heard: “We …

The least effective marketing is…

The kind that is solely focused on you and what your product or service does. The most important kind of marketing focuses on the other side’s challenges and the opportunities that working with you will create. When you write it down, the distance and difference seem small. But when you really get down to it, the distance between me and …

Intersections with value

Businesses find themselves surviving, thriving, or failing at the intersection of three points… Strategy Messaging Operations If you were to draw a straight line and label the bottom low value and the top high value, you would see that the organizations that are doing well have these three functions meeting higher up the value scale.  By the same token, if …

What’s Marketing Success Mean=Dollars!

Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts.  I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation.  Here is the bottom line, if …

Impact? Why? How?

The other day I wrote about organizing principles and how you need vision to deliver you forward.  As you look at your guiding principles, its good to rank them in accordance to the value that you feel they deliver to you and your clients.  In my example, I would say that reinvention is the most powerful and here is why… We …

Value is a start

Your marketing proposition begins with the value you add… It is pretty simple. On several occasions I have written and spoke about the idea that you only need to ever answer 3 questions to know if your marketing is hitting its mark or not. Which leads me to the starting point…the value you add. Take a few moments today and …