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value

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?”   In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation.  Rosser Reeves taught […]
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US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly:  Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico.  “Growing the […]
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What Will NFTs Become?

Hi- Still, a bit run down from the “mild” covid. So here’s a little something I put together on NFTs to hold y’all over.  Dave Big Ideas: Value is defined by the customer, not you. Is it speculation or is it something else? This is a bet. How’d everyone make out in the Bitcoin crash […]
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Are you missing these key sales skills?

Fiance got a sales call voice message from a pro sports team. No excitement, no value, no ‘what’s in it for me’ in message. He’s probably complaining he ‘never gets his phone calls returned,’ too. #wonderwhy pic.twitter.com/tGWcAjfcHF — Brett Zalaski (@bzalaski) May 4, 2018 I saw the above tweet last night and it got me […]
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Building a Strategic Sales Plan

  A few years back, I did a lot of talking about salespeople thinking like marketers. Somewhere I dubbed it the strategic salesman or something of the sort. As I was flipping through my notes this morning, I came across some ideas I had about this concept from about 2 years ago and thought I […]
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