Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

tangible value

Expressing Tangible Value In Your Marketing

  Our marketing comes down to an expression of value. There are two main ways of expressing value to your clients and prospects, tangible value and intangible value. Tangible is physical or measurable. Intangible is often not physical and not something that you can quantify. How do we express value in a tangible way? Here […]
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Are You One Of The Many? Or Are You One Of One?

  One of the big challenges in marketing and sales, no matter what the sales environment is standing out in a crowded market. With businesses being easier to start, having a strong value proposition is more important than ever. Yet, far too many organizations don’t do a good job of explaining their unique value proposition […]
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What’s the point?

Strategy comes down to purpose. In too many cases we think about purpose as some esoteric, lovey dovey, hippie dippy thing…but when you are operating a business, your purpose relates directly to the tangible value you are providing to your clients. Here’s a better way of thinking of that… No value = no business Because […]
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