tangible value Archives - Wakeman Consulting Group

Expressing Tangible Value In Your Marketing

Our marketing comes down to an expression of value. There are two main ways of expressing value to your clients and prospects, tangible value and intangible value. Tangible is physical or measurable. Intangible is often not physical and not something that you can quantify. How do we express value in a tangible way? Here […]

February 5, 2018
wakemanconsulting
No Comments

One of the big challenges in marketing and sales, no matter what the sales environment is standing out in a crowded market. With businesses being easier to start, having a strong value proposition is more important than ever. Yet, far too many organizations don’t do a good job of explaining their unique value proposition […]

August 31, 2015
wakemanconsulting
No Comments

Strategy comes down to purpose. In too many cases we think about purpose as some esoteric, lovey dovey, hippie dippy thing…but when you are operating a business, your purpose relates directly to the tangible value you are providing to your clients. Here’s a better way of thinking of that… No value = no business Because […]

tangible value

Expressing Tangible Value In Your Marketing

Are You One Of The Many? Or Are You One Of One?

What’s the point?

…