strategy Archives - Page 26 of 55 - Wakeman Consulting Group

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?” In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation. Rosser Reeves taught […]

My Philosophy on Strategy…

I have been clearing out my bookmarks and saved articles from Twitter the last few days to help put some stuff in my ticket newsletter, to find ideas for new products or services, and for inspiration. I’ve been working from the bottom up, don’t know why, but I came across this piece from Tom Roach titled […]

Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization: Big Ideas: Mark Davis draws a line on pricing. You still need research. His words are music to the secondary market’s ears. Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets. […]

Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot: Don’t believe me, look at the situation that Bruce Springsteen dealt with. Inflationary pressures are real. Get while the getting is good, yeah?! We’ve covered this a great deal lately. So I won’t belabor any of this today. Instead, I’ll just point out a few things: […]

Why I Keep Harping on Strategy!

Hey! I got an email from a friend in London about two weeks ago, he wrote with mention of a mutual colleague that was harping on about my harping on about strategy. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ La da da! The […]

40 Quick Strategy Tips!

I saw a tweet the other day that said, “What actions would I take if I were starting my social media accounts over.” I’m in no danger of starting my social media accounts over, but I did like one of the tips to write up 40 one sentence tips on the top you talk about. […]

Helping Marketing Win a Seat at the Price Setting Table

I was recently asked the question on the Twitter machine: “In an age where marketers have been shut out of sales and pricing decisions, how do you convince execs to let marketing get involved?” It is a good one, so I decided to dedicate a blog post to this idea. Let’s begin by asking ourselves […]