pricing Archives - Page 3 of 15 - Wakeman Consulting Group

7 Things Most People Get Wrong About Pricing

I’m hosting a FREE pricing session on August 15th at 1 PM Eastern. Pricing is the number one thing I get asked about lately. Most of the time, I get asked in a kind of quiet way, like someone is embarrassed about not knowing more about pricing or having made a mistake. The reality is […]

Twitt…er, X cuts ad prices to stimulate demand. There’s just one problem!

Hi! So X cut ad prices to win back advertisers!? Lucky for you, I’m hosting a FREE session on setting better prices on August 15th, but today I’ll explain to you a few things about pricing that make this decision unwise. Today’s riff is on pricing and X/Twitter. Price doesn’t stimulate demand: In economics, you’ll hear the […]

Tesla keeps Discounting and Profits Keep Falling…”The Doom Loop of Discounts”!

Hey! I’ve been inactive here, I’m sorry. I’ve been going through the process of thinking about how to market and sell myself and my work. That has required a lot of time to do the difficult work of thinking. As I’m working through how to offer up more ideas to generate more ideas with a […]

Face Value Ticket Prices are “Antiquated”?!

Hey from poolside in Miami! (The view looks the same every year because I’m almost always at the same spot. I’m a sucker.) Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed You’ll get a short newsletter today with some stuff that has caught my eyes. […]

Brand Management for Ticket Sellers…

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers”. I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. Definition of a Brand II. […]

How Will Theatre (Everyone) Deal with New Realities?!

Hey There! Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. You’ll learn things like: Don’t miss it! To the Tickets! Share Talking Tickets! P.S. I’m going to start doing a monthly FREE webinar series. I’m asking for help figuring out where to begin. Can you help […]

Dave in the Media…Updated Frequently

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine: Finding a Way to Deliver Something Different: This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management: I’ve been […]