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Dave's Blog

What Business Are You Really In?

That’s a big question I like to ask most of the time when I am talking with a prospect the first time we meet. I usually get a cocked head or a stunned look because in many cases, the person on the other end of the conversation has bought the conventional wisdom that they are […]
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We are all marketers now…

One of my go-to ideas is that no matter what business we are in, we are in the marketing business. You probably are scratching your head and wondering what that even means. Well, let me explain. No matter what business you are in, the old maxim that “if you build a better mousetrap, the world […]
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Are You Looking At The Process…

In too many organizations, they are worried about navel gazing and statistics that mask the larger issues of their deficiencies. You can see that now when organizations talk about buzzwords like “Big Data” or “Account Based Marketing.” These fancy terms are just ways to distract teams and executives from the basics of business. I get […]
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WOOO! 1,000 Posts!

This is my 1,000th post here on DaveWakeman.com. Here are a few lessons that I have learned from all of those words, ideas, and posts. 1. Have a voice: You don’t want to do the me too thing. You need to have a specific voice and a POV. I’ve not always done a good job of […]
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The Law Of Averages Suggests…

The law of averages is one of those things that people talk about to the point of cliche. When I am talking with sports teams that are still wed to cold calling as their primary form of prospecting, they talk about the law of averages when they are discussing their sales ratios. When I deal […]
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