Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

value

Always Add Value…

It is easy for us to start thinking about our businesses in terms of the actions we take, or the features that we feel are important to our target markets. But the reality is that this is our world view and it often, scratch that, almost never reflects the worldview of the person on the […]
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Is There Value Here?

I do a lot of work in the world of sports and entertainment, always have. One of the important lessons that I learned early on is that I needed to distance myself from what I loved about sports and entertainment and put myself in the shoes of the person I was trying to reach. You […]
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Is Your 2017 Strategy Set?

As we move towards the end of the year, it is important to spend a few minutes thinking about your strategy. For far too many of you, strategy is something you throw around and don’t really understand or know how to make actionable. For too many of you, strategy is just another buzz word that […]
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A return to basics

I did a webinar today for the NATB, the trade association that represents ticket brokers. Not necessarily a group that you associate with being popular in many instances, but a group that is often vilified because the primary market needs an enemy to cover for some of their worst excesses. Because I was talking to […]
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