value Archives - Page 8 of 13 - Wakeman Consulting Group

Do You Want To Be McDonalds Or Tiffany?

Recently I was in the United Kingdom giving a keynote at the Ticketing Professionals Conference in Birmingham. During the keynote, I was talking about the future of live entertainment. Specifically, I brought up the idea that the way you position your product or experience, the way you talk about it, and the way you sell […]

Revenue Generation: Like Grabbing Cash From A Money Tree?

When you talk about revenue, you are often put in the position of making money grow on trees! Which isn’t actually true because in fact, most of changing and growing the revenue machinery of your organization is a process, just like any other process. Like any good process, there is just a series of patterns […]

Just the Basics #1: Buzzwords and Fads…

I’m a radical fan of the basics. In my opinion, buzzwords and fads are just a lazy person’s attempt to seem relevant. The real excellence is in focusing on doing solid work everyday. And, even when you are using a new platform or technology…that means focusing on the basics: * Who’s my customer? * What […]

Its Not About Curation, Its About Value….

Everyone is a curator these days. I get it. But, I for me, its not about curating material alone. More importantly, it is about value. I’ve been doing a little reading, and I have been reading a few books on habits, information and communication. In reading them, I stumbled a series of ideas that add […]

A Few Of My Problems With Daily Deal Sites

I’m sure if you follow me on the Twitter that you know I don’t hold Groupon in high regard. But, in general, I don’t hold the entire daily deal business in such high esteem. Since I could write an entire book on what’s wrong with the business and why I would dissuade my clients and […]

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]

The 5 Parts Of Every Business (Or What A Business Really Is)

The idea for this post came out of a mocking conversation I had over the Twitter yesterday and how my Twitter profile said I started a couple of businesses and done pretty well. Which is extremely vague, but to my own defense, I never really thought to take it that seriously. If you look today […]