value Archives - Page 7 of 13 - Wakeman Consulting Group

Cheap vs. Awesome

One of the big challenges in marketing and branding is developing your message in a way that will stand out to your potential clients. As we enter the holiday season and find ourselves confronted with reams of ads that all say pretty much the same thing…“buy me, I’m cheapest.” Its important that we take a […]

Cheap vs. Awesome

3 questions to answer

I’ve got a few questions for you today: * How are you measuring your business success? * What does your organization describe as strategy? * Where are you adding value?

The 2 most important questions in any business relationship

The most important question you should be asking is: How do I add value? Which the follow up is: What can I do to add more value?

10 Issues Confronting Sports Business Right Now!

I’ve been paying a lot more attention to sports business lately and as I have been looking around, I have noticed several things that seem to be popping up more and more and are the signs of bad trends facing the industry. Here’s a quick primer on the industry and the challenges: Sales: Right now, […]

Value Isn’t Just a Buzz Word

I wrote about making sure your marketing materials were focused on the right things and today I want to take a second to talk about value and its place in the world. While the primary focus of the last post was on your business, as a consultant or person of responsibility within an organization, you […]

Branding & Marketing

Steve Jobs is said to have hated the use of the words “branding” and “marketing.” I get it. The stories about Apple talk about how Jobs was obsessed with adding so much value that it was just obvious that you would buy their products. And, in the conversation about branding and marketing these words are […]