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🔍 Ticketmaster: All Eyes On Them!

October 28, 2022
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Hi! What will you dress up as this Halloween? I’ll be hosting a pre-teen Horror Movie Night tomorrow…send whiskey?! Update: Thanks to y’all that have taken the time to fill out the NPS survey. Currently, I’ve got a 50…down from 65 the last time I ran this. 50 is great. 65 is greater. What I have discovered […]

October 21, 2022
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Good morning to you! I’m still collecting responses to my NPS survey. It is 4 questions this year and takes about 45-60 seconds. Let me know what you think. (BTW, I read through some of the responses: thank you. I’m going to start adding a few graphics to make it easier to get the content starting […]

October 13, 2022
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Hi- Happy Birthday to the newsletter: We turn 3 today! Or, we celebrate 3 years of coming to your inbox on Fridays. Thanks for reading, sharing, and commenting. I’m doing my annual bit of market research: my NPS survey: 4 questions that will help me build a better newsletter, podcast, and other value for you. It […]

September 22, 2022
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Good morning! Did you like the new layout and style of the newsletter? Let me know by replying to this email. New value: Monthly “Ticket Talk” calls focused around a specific topic with some networking, successes and failures, and shared war stories. We will keep them tight. I want to do the first one Thursday, 6 October […]

Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization: Big Ideas: Mark Davis draws a line on pricing. You still need research. His words are music to the secondary market’s ears. Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets. […]

The Detroit Pistons teach us about using place in branding…

The Road to Recovery: Putting a little Detroit flavor into the Detroit Pistons: Big Ideas: Too many sports teams’ brands could be from anywhere at this point. If you have an identity, you double down on it. You don’t run from it. Brand management is on display here. Your brand is the thing people think of […]

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

tickets

🔍 Ticketmaster: All Eyes On Them!

🎟️ Subscriptions Ain’t What They Used To Be!

🎂 11 is the Magic Number 4 Vivid Seats! Talking Tickets 7 October 2022!

💰🏟️🗣️Premium Buyers Have Changed: Have You?!

Set a pricing philosophy for your organization…

The Detroit Pistons teach us about using place in branding…

10 Lessons On Boosting Attendance…

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