Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

tickets

5 Key Takeaways: Brand Management Webinar

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. SIGN UP HERE! I’ve been mapping out the presentation this afternoon and I’ll let you see behind the curtain to what the big areas of focus will be next week. Defining what a brand […]
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Innovation in Tickets: More than Technology!

Get this newsletter delivered to your inbox each week: FREE–‘Talking Tickets’ Hey! Back from holiday. I need another one after the last one.  Today is National Beer Day, celebrating FDR making beer legal again in the United States in 1933. So…I’ll accept all of your well wishes on this special day for me and all Americans!  […]
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Politico takes on the new MLB season…

III. Politico looks at MLB: Strategy before tactics.  One Big Thing: When I look at baseball, the big thing I see missing is a coherent strategy: Why Does This Matter? Revenue is the number that is touted.  But the troubles in the RSN business, declining real attendance, declining cultural relevance, and declining ratings…all point to real challenges.  Things that don’t get fixed […]
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“One Size Fits None”: a total loser…

I. “One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The right question is, “Are you relevant?” One Big Thing: Focus on your customer.  The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?”  As I […]
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