tickets Archives - Page 13 of 19 - Wakeman Consulting Group

Broadway is Back! But are Ticket Buyers?

October 9, 2021
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Big Ideas: Broadway has re-opened, but recovery is still a ways off. Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]

October 1, 2021
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Big Ideas: Demographics is a bad way to segment a market. Strategy before tactics. Begin everything with diagnosis. I’m including a lot of brand stuff this week for a few reasons: The brand is everything in marketing. It is more than the BS that gets shared by numpties on the internet. Your brand can drive […]

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for? Don’t flinch. People are waiting until the last minute to buy now. Keep an eye on prices across sectors. Folks might be getting squeezed. Experiment with your pricing. Everything is new. I’m hosting a panel at […]

The Consolidation of Markets In Tickets Highlights a Consolidation Problem Across the Economy!

Gary Adler and the secondary market are in the spotlight: Big Ideas: Consolidation of power is having a huge impact on the ticket ecosystem. Want to know what’s next in tickets, keep an eye on antitrust enforcement. Tickets are about people. So create and keep customers as your go-to routine. This week the NATB’s Executive […]

The Power Framework Proves SeatGeek Was Right With Their Bruce Springsteen Policies

3. BRUCE! Big Ideas: Strategy is about power and whether or not you are gaining power in the market. Brokers are in a tough spot because the landscape is changing rapidly. SeatGeek comes out of this situation having improved their position. I could almost write my entire newsletter this week on the different angles on […]

Do You Know Your Customer?

In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]

Do You Have a Direct and Positive Relationship With Your Fans?

Who is your favorite team? For me, I’ve been a fan of the NY Mets throughout my adult life. But, quick, what’s yours? Now that you have your team in your head, let me ask you…does your team have a direct positive relationship with you? In thinking about the Mets, I realized that they […]