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Talking Tickets 4 February 2022: UK Sports Bounces Back! The Omicron Fallout! The Secondary Market! And, More!

February 5, 2022
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What’s up, everyone?! Welcome to February. For me, January 2022 was a bit of a bust between the Covid, the cold, and the snow. February can only be on the way up. BTW, I’m planning a pod-ference for April which is an idea that Hannah Grannemann shared with me that I’m stealing to create the […]

December 6, 2021
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This is from my newsletter: Talking Tickets! Sign-Up Free! Big Ideas: Your market research matters now more than ever. Gain a grasp on the three elements of your product. Know your customer journey and be deliberate about it. My piece in this month’s ALSD newsletter centers around the premium experience. This is something we’ve talked […]

October 27, 2021
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Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]

October 9, 2021
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Big Ideas: Broadway has re-opened, but recovery is still a ways off. Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]

October 1, 2021
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Big Ideas: Demographics is a bad way to segment a market. Strategy before tactics. Begin everything with diagnosis. I’m including a lot of brand stuff this week for a few reasons: The brand is everything in marketing. It is more than the BS that gets shared by numpties on the internet. Your brand can drive […]

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for? Don’t flinch. People are waiting until the last minute to buy now. Keep an eye on prices across sectors. Folks might be getting squeezed. Experiment with your pricing. Everything is new. I’m hosting a panel at […]

The Consolidation of Markets In Tickets Highlights a Consolidation Problem Across the Economy!

Gary Adler and the secondary market are in the spotlight: Big Ideas: Consolidation of power is having a huge impact on the ticket ecosystem. Want to know what’s next in tickets, keep an eye on antitrust enforcement. Tickets are about people. So create and keep customers as your go-to routine. This week the NATB’s Executive […]

tickets

Talking Tickets 4 February 2022: UK Sports Bounces Back! The Omicron Fallout! The Secondary Market! And, More!

Selling the Live Event Experience Must Change!

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

Broadway is Back! But are Ticket Buyers?

The Mets are Looking to Update and Refresh Their Brand!

Pricing Is Always On My Mind!

The Consolidation of Markets In Tickets Highlights a Consolidation Problem Across the Economy!

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