strategy Archives - Page 7 of 54 - Wakeman Consulting Group

“If Everyone Is Doing It…” Theory of Black Friday

November 22, 2023
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Hey! Kevin Hillstrom writes about “inflection points” this morning and the number of inflection points that will come up over the next few days with Black Friday, Cyber Monday, and the onslaught of SALES for the holidays. Kevin’s point is a great one that reminds me of the thing your mom probably told you at some […]

November 21, 2023
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Hi- I’ve been following the experiment Ken Davenport has going with starting times for A Beautiful Noise on Brodway. Ken switched a Wednesday night show with a Thursday matinee performance and the results have been pretty compelling: Why do I bring that up today? Because I read two articles from ‘The Stage’ today that brought the need to […]

November 20, 2023
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Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning. One of those ideas, “Pricing Power”. Electric vehicles are running into the challenge of maintaining pricing power right now. The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no. Longer […]

November 20, 2023
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I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week. One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking. Which led me down a path […]

November 15, 2023
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Hey! I’ll admit that I’m not a big gambler. I don’t have anything against gambling and I’m known to play a little poker from time to time or go to a casino when I’m somewhere that has one. My biggest issues are: Put that all aside because yesterday was launch day for ESPN Bet and […]

November 12, 2023
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Hi- I mentioned the folks at Yellow Armadillo last week. One thing that Jon Peck tells me every time we speak, “You have to bring the audience’s voice into your work.” So, this week, that’s what I’m doing. I’m asking you to tell me what is on your mind. Thank you in advance for the 2 minutes it […]

November 8, 2023
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Rob Campbell shared a really good take on WeWork and their downfall. Reading Rob’s piece came on the back of reading a book called ‘Threescore and More’ by Alan Weiss. Alan’s book is focused on helping people gain power and control their destiny as they get older and wiser. The idea that I’d just finished […]

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“If Everyone Is Doing It…” Theory of Black Friday

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