strategy Archives - Page 6 of 54 - Wakeman Consulting Group

Discounts Destroy a Lot of Value! 11%+ of Your Profits.

December 11, 2023
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Thank you for being here again! Is this the last full week you are working this year? Let me know in the comments. Or, let me know what your plans are for the last two weeks of the year. 70%+ of American marketers don’t have any formal training: This topic deserves its very own newsletter. […]

December 7, 2023
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Hi! I had a nice first Wednesday session yesterday on the idea of planning for 2024. We are going to hold the first Wednesday of 2024 on Wednesday, January 3rd, 2024 at 1PM Eastern. The topic in January: Getting a strong start to the new year. In that vein, I want to talk about how you […]

December 6, 2023
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Hey! This afternoon at 1PM Eastern, I’m going to have a “First Wednesdays with Dave” where we talk about planning for 2024. At the start, I’m going to go through a quick series of 10 ideas to help you prep yourself for the year ahead. Let me preview them for you: Jump on and chat […]

December 5, 2023
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Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world. Current South Korean law makes resale illegal at public venues, transportation hubs, and […]

November 30, 2023
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Hey! I’m trying something new on Wednesday, “First Wednesdays with Dave” and this month we will talk about planning for 2024. 1 PM Eastern. December 6, 2023. A few stories for the day… BTW, a picture to warm your heart…Penny the Bulldog catching some rays from the HappyLight. To the Tickets! ‘The Introverted Millennial’ on […]

November 28, 2023
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David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”. He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation. In my language, “Why you?” Consider this your value proposition, the reasons […]

November 27, 2023
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Hey! Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi. At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi. The Columbus Crew are offering tickets against Inter Miami […]

strategy

Discounts Destroy a Lot of Value! 11%+ of Your Profits.

Are you in the 80% of people underpricing their products and services?

Join Me and Discuss Planning For 2024!

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Do You Look at What Your Ticket Buyers Say About You on TikTok?

“Drop and Give Me 20…”

Messi and MLS Have Some Pricing Lessons!

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