strategy Archives - Page 55 of 55 - Wakeman Consulting Group

How To Identify Value In A Way That Drives Sales

October 26, 2015
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No matter if you are in marketing, sales, or an executive role that is responsible for both, it is always important to remember that the thing that drives results more quickly than anything else is providing your clients and prospects with an overwhelming value proposition. One of the challenges that is too often the downfall […]

October 23, 2015
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One of the constant challenges every business faces, no matter the economy or the sector is the struggle to have the right strategy. While nothing will make the need to focus your strategy unnecessary, here are a few ways that you may be able to think about strategy a little differently so that your strategy […]

September 10, 2015
YDESIGN
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A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]

September 9, 2015
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There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]

August 25, 2015
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I’ve been involved in the value conversation throughout my career. First, it began with nightclubs. Experience was everything. Value in nightclubs came in many different forms including price of entry and drinks, music, format, and night of the week. When you got it right: value was on display and you’d make money. When you missed […]

August 21, 2015
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You are likely to run into a consistent challenge in an advisory role: ‘How do I get the client to see the challenge with fresh eyes or from my point of view?’ In my work, I’ve noticed three things that help me shift the perspective of my clients and get them thinking from a new […]

strategy

How To Identify Value In A Way That Drives Sales

10 Ways To Maximize Your Strategic Efforts

Which market am I looking for?

Why your marketing is failing?!

Market Orientation: the Foundation of Effective Marketing

Problem definition is an emotional thing

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