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Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

Is Your Strategy Proactive?

Do you see the picture above? Unfortunately that describes a lot of organization’s idea of good strategy. “Look, we have a great idea.” “Hey, look at the shiny object over there.” Too bad that if your strategy takes on that sort of mentality is that you can almost be certain that your company is going […]
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Do You Really Know Your Customer?

If we are all lucky enough, we have customers. The problem comes when we have customers that we haven’t really ever qualified or decided that we want to do business with. When we first get started, we take any business we can get. That’s just a fact. But the thing about it is that you […]
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What Is Your Mission?

Your business’s strategy is really focused on one simple thing: your mission. Even though this is the fact, it is often amazing how little emphasis and how little understanding or even how poorly organization’s do at putting together their mission statement. At the simplest, your mission statement is a declaration of ambition about how your […]
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