strategy Archives - Page 46 of 61 - Wakeman Consulting Group

What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction. I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler. But […]

Productive Innovation

If we agree that innovation is a part of the ongoing survival of your business, it becomes likely that you will invest in the efforts necessary to encourage that process in your organization. Yet, we live in a world that wants to mystify and create complexity around most things. Which stands in the way of […]

Project Driven Strategy

Whether we are talking about branding, marketing, operations or anything else…they need to be driven by a clear strategy. As our organizations and our companies move towards more project based work and more remote teams, our ability to deliver strategy in an effective manner will need to change to keep up. This has led me […]

Strategize your priorities

Yesterday I talked about setting priorities and an extension of that is knowing what should be a priority. If you are in a revenue generating position, you know that the number 1 priority for you should be getting in front of potential buyers. If you are in a writing business, you know that words and […]

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

10 Concepts Nonprofits Need To Be Thinking About…

A lot of time nonprofits get jammed up because they feel like the only thing that matters in their work is doing good. But for many nonprofits, the real challenge is actually thinking more like a business. If you don’t, you won’t have the ability to do the work that makes a difference. This […]