strategy Archives - Page 41 of 54 - Wakeman Consulting Group

How to get your marketing strategy started…

The first gigantic key to bettering your marketing strategy is to stop thinking about yourself and to starting thinking about the people that you are looking to talk to. In this way, ask the question “Who?” Who will read this? Who will need this advice? And then ask yourself, “What?” What do these people need […]

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The […]

Is This Your Strategy’s #1 Challenge?

In too many organizations, the conversation about strategy comes down to one simple idea: “What can we do right now?” Not, “what should we do right now?” But “can.” That’s a problem because more and more in our businesses, the challenges we are facing aren’t about a skills gap, but are more so caused […]

Long Term Strategy Made the Super Bowl…SUPER!

Marketing, first. Marketing, always.

At this point, almost all of us are in the marketing business… Don’t believe me, follow me… * Your local news station, if you are in a city like I am….you are faced with the challenge of cable, multiple network programs, or watching the news at all. * The big white shoe law firm…any great […]

ESPN’s Business Model Was Never Sustainable…

The ESPN business model was always destined to fail. It is almost a textbook business case study at a certain point. There are two roads you could choose to look at. The first one would be the company that became great by focusing on one thing and doing it better than anyone else. Then, out […]