I’ve been thinking about this question a lot lately and coming up with the idea about why your prospect or client should change should be the one that drives most of your marketing.
Here’s a short list of ways that you can advocate for change:
- Better margins
- Change in the market
- Change in the way that your consumers use your product or service
- Their business is faltering in some way
- New or changing technologies that make the theory of the business different
- Competition has an advantage in an area that you can’t compete against
These are just a few ways, but hopefully they spur you forward.