strategy Archives - Page 40 of 55 - Wakeman Consulting Group

The perfect situation

The cost of untaken actions can be high. Here is a scenario that I know has played out for so many of us… And that is where we are faced with a decision to act and we have options that are available to us. In many cases, the options aren’t perfect…they usually never are. Now, […]

Intersections with value

Businesses find themselves surviving, thriving, or failing at the intersection of three points… Strategy Messaging Operations If you were to draw a straight line and label the bottom low value and the top high value, you would see that the organizations that are doing well have these three functions meeting higher up the value scale. […]

Cost of unintended results

If we aren’t careful, we spend a lot of time thinking about the costs of unintended actions. The problem with this is that unintended actions can have results that vary from good to bad, and pricey to cheap. In your marketing and strategy activities, this can be problematic because you can convince yourself that just […]

The Art of Strategic Management

I read this somewhere before as an example of the evolution necessary in today’s globalized, connected business environment. The fact is that probably the most successful managers and strategists have been practicing this type of art for a long time. What is interesting about the idea is that we still largely operate in a world […]

What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction. I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler. But […]

Productive Innovation

If we agree that innovation is a part of the ongoing survival of your business, it becomes likely that you will invest in the efforts necessary to encourage that process in your organization. Yet, we live in a world that wants to mystify and create complexity around most things. Which stands in the way of […]

Project Driven Strategy

Whether we are talking about branding, marketing, operations or anything else…they need to be driven by a clear strategy. As our organizations and our companies move towards more project based work and more remote teams, our ability to deliver strategy in an effective manner will need to change to keep up. This has led me […]