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strategy

The First Step: Diagnosis

Hey!  Maybe a year or so ago, I put together a piece collecting my ideas from working with some of the biggest sports brands in the world and what I learned about doing proper market research from working with teams in Europe, Australia, New Zealand, and the United States on some research from 2020-2022.  The key takeaway […]
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New Ideas Can Come From Anywhere

Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]
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New Year: Strategy Matters! 

A bit different one this morning because I posted this on LinkedIn to test it out: Here’s an example of a business strategy that might help you out as we start the year… As we start the new year, it is important to be reminded that your hashtag#strategydoesn’t have to be perfect, but you do need one.  What […]
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Growth/Change/Profits: A Process

Hey!  If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh.  I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]
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Are You Interesting? A Case Study-ish!

I love the work of Louis Grenier.  He’s the guy behind EveryoneHatesMarketing.com What I really appreciate is Louis’s daily email about things related to “standing the fuck out” in his words.  This morning, he sent one about how do you have a lot of interests and put them together in a way that makes you interesting.  It is […]
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Travis Kelce: Brand Manager?!

One of the books I read a while back was by Martin Lindstrom called Brandwashed.  I loved it because it talked about how Royal Families think of themselves as brands to keep the monarchy going.  I’m not going to say that I think a country should or shouldn’t have a monarchy, but I like the idea of […]
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